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6 pages/≈1650 words
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Communications & Media
English (U.S.)
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The Influence of YouTube Gaming Activities on the Video Game Industry (Essay Sample)


This assignment will consist of the revised version of the Research Proposal 1 assignment and the methods/references sections. Building on the first part of the research proposal assignment (literature review), students will propose and justify a set of quantitative and/or qualitative research methods that will explore/test their research questions/hypotheses. While the literature review answers the “what” and “why” questions, the methods section of a research proposal should answer the “how” question. At least 1,500 words in length, the methods section should consist of the Participants, Materials, Design and Procedure subsections. Each subsection should be well-described and thoroughly justified.


The Influence of YouTube Gaming Activities on the Video Game Industry
The Influence of YouTube Gaming Activities on the Video Game Industry
The discussion in research proposal 1 highlighted and discussed several factors that arose from the introduction of the gaming world into the social world of YouTube. The use of the platform for gaming activities caused a plethora of activity in video game industry. There was an increase of traffic to both YouTube gaming accounts and the organizations with ownership of the video games. The result was an upsurge in interactions between the gamers, the developers, the marketers and sale persons of the products. The different interactions caused both desirable and undesirable consequences for all the parties involved. The research sought to address the following concerns:

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