Kraft Foods Strategy Implementation (Term Paper Sample)
Module 5 - Case
This final case involves an analysis of strategy implementation at the Kraft Foods Group. You will use the resources you identified in the SLP to gather information about the company and relate that information to your work in the previous four cases.
The Case in this course is an ongoing exercise, meaning that we will be taking an intensive look at one company over the course of our five modules. This term, we are conducting a strategic analysis of the Kraft Foods Group. The best preparation for doing well on the Case Assignments is to complete the Background information reading and the SLP before writing the Case.
Refer to the required and optional reading on strategic controls, the theme for this module.
In Module 5, we will conclude the case study process by researching the Kraft Foods Group's strategic controls and their fit with the company's chosen strategy.
Keys to the Assignment
•Step One: Review your Case papers from Modules 1-4 so that you are familiar with the mission, vision, SWOT, strategy, and strategic choices you have identified over the course of the class.
•Step Two: Research the structure, systems, people, and culture at the Kraft Foods Group. Use the responses you provided in the SLP as a guideline. You will not be able to get answers to every single question, but you will need to answer at least one or two for each component.
•Step Three: Describe the Kraft Foods Group's organizational design, key strategic control systems, primary human resources concerns, and cultural factors, and the effect that these have had on the implementation of the Kraft Foods Group's strategy.
•Step Four: In a 5- to 7-page paper, critically evaluate the fit—or the lack of fit—between the company's mission, strategy, and organizational components crucial to implementation. Do these components complement the strategy? Why or why not?
•Step Five: What changes would you—as the CEO—make to better assure the success of the company's strategy?
•Step Six: Consider the Case as a formal business report that you are developing for the Board of Directors and CEO as the Kraft Foods Group's consultant. This is a professionaldocument. Follow the format below: ◦Executive summary: This is a synopsis of the main points, conclusions and recommendations made in the longer report. If you would like a refresher on writing an executive summary, check this website: http://www.highendfinance.com/CommercialLoans/Docs/07-4%20ES%20Guidelines.doc
◦Introduction: State the main purpose of the paper (thesis statement), what you hope to accomplish, and how you will go about doing it.
◦Main Body: The "meat" of the paper. Emphasize analysis, not just description. Delineate separate topics or sections with headings.
◦Conclusion: Summarize your paper in the light of your thesis statement.
Your paper will be evaluated using the following five (5) criteria:
•Assignment-Driven Criteria (Precision and Breadth): Does the paper fully address all Keys to the Assignment? Are the concepts behind the Keys to the Assignment addressed accurately and precisely using sound logic? Does the paper meet minimum length requirements?
•Critical Thinking (Critical Thinking and Depth): Does the paper demonstrate graduate-level analysis, in which information derived from multiple sources, expert opinions, and assumptions has been critically evaluated and synthesized in the formulation of a logical set of conclusions? Does the paper address the topic with sufficient depth of discussion and analysis?
•Business Writing (Clarity and Organization): Is the paper well written (clear, developed logically, and well organized)? Are the grammar, spelling, and vocabulary appropriate for graduate-level work? Are section headings included in all papers? Are paraphrasing and synthesis of concepts the primary means of responding to the Keys to the Assignment, or is justification/support instead conveyed through excessive use of direct quotations?
•Effective Use of Information (Information Literacy and References): Does the paper demonstrate that the student has read, understood and can apply the background materials for the module? If required, has the student demonstrated effective research, as evidenced by student’s use of relevant and quality (library?) sources? Do additional sources used in paper provide strong support for conclusions drawn, and do they help in shaping the overall paper?
•Citing Sources: Does the student demonstrate understanding of APA Style of referencing, by inclusion of proper end references and in-text citations (for paraphrased text and direct quotations) as appropriate? Have all sources (e.g., references used from the Background page, the assignment readings, and outside research) been included, and are these properly cited? Have all end references been included within the body of the paper as in-text citations?
Tips and Suggestions
Note the following tips and suggestions:
•Business school case-study assignments are meant to offer practice opportunities for future businesspeople who are earning their MBA degrees. Consider yourself a consultant hired by the company to make these critical assessments. There are no right or wrong answers to the Case question, as long as your position is well defended.
•Study the theoretical concepts provided in the Background materials section of the module, and identify main strategy concepts.
•Include a cover page and reference page, in addition to the 5-7 pages of analysis described above.
•Include headings for all papers longer than two pages.
•Cite and reference all sources, including those you paraphrase. This means include citations and quotation marks for direct quotes of more than five words, and citations for information you have "borrowed" or paraphrased from other sources.
•Submit your analysis by the end of this module.
Kraft Foods Strategy Implementation
Kraft Foods Strategy Implementation
For a company to be successful in the modern globalized market, the firm has to acquire a stronger competitive edge as compared to its close rivals (Chen, 2015). The acquisition of the competitive edge is determined by how the company is able to leverage its strength to capitalize on its opportunities. Accordingly, a company should focus on the ways through which to mitigate its weaknesses and threats in order to implement its strategies effectively to realize the desired outcomes. Armed with strong mission, strategy, and organizational components crucial to the implementation, Kraft Foods is well position to meet its vast objectives that narrow down to it being the leading company in the food and beverage market in the North American region (Kraft Foods Group, 2012).
This report critically evaluates how Kraft Foods has managed to utilize its mission, strategy, and some organizational components to foster efficiency within its operations in all the regions it operates in the global market. The report analyses how each element has helped the company established a concrete foundation that has helped it compete effectively in the market to emerge successful in the current position it currently enjoys in the global market. The report concludes by affirming the fitness between the company’s mission, strategy, and organizational components, and how the components complement the firm’s cost leadership strategy, which has played an integral part in propelling the company’s growth and development it enjoys today. The report ends by recommending some of the changes I would have initiated in the company to make its strategy more successful, if I were the CEO.
For a company to be efficient and successful in implementing its core strategies, it is important for the organization’s operations to align with the firm’s organizational model (Chairman and Rosenfeld, 2009). An effective organization model encompasses well-articulated mission, strategy, and organizational components that are crucial to the implementation of an organization’s mandate in its effort to acquire a competitive edge in the market. For many years, Kraft Foods has demonstrated the capitalization of well-groomed and connected mission, strategy, and organizational components that have worked effectively to propel the company to the elite global position it enjoys today in the food and beverage industry. By adhering to its mission and vision statements, the company has been able to utilize its SWOT analysis to identify the threats and weaknesses, and then utilize its strengths to capitalize on its available opportunities in the global market, which is responsible for the success the company enjoys today (BusinessWire, 2004). Owing to the ever-dynamic market demands in the food and beverage industry, Kraft Foods has always been on its toes to keep on improving its operations and management strategies in order to meet the demand of the market in order to remain relevant. Accordingly, the company exhibits a profound interest in the improvement of its organizational structure, systems, personnel, and its culture as a way to keep fit in relation to attaining its organizational goals that are vital to the implementation of its corporate core strategies. This report seeks to critically evaluate the fit between the company’s mission, strategy, and organizational components crucial to the implementation of the firm’s core strategies. It will also conclude by recommending the best approach that Kraft Foods should adopt in pursuing its core objectives on a global platform.
The Kraft Foods mission of emerging as the best food and beverage company in North America has n...
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