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Essay Available:
Pages:
3 pages/≈825 words
Sources:
2 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Term Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 15.55
Topic:

GPI Procurement Services: Maintaining Crucial Clients through Relationship Selling

Term Paper Instructions:

Many people are under the impression that in marketing, there are no right and wrong answers. Each decision is based on the marketer’s personal opinion. In reality, that is not true. There are consequences to each decision and as a result, there are right and wrong decisions. In each of the question, there are right and wrong answers. When answering a question, unless the question states, “in your opinion,” the answer relates to specific information that can be found. The information can be obtained in any module that has been presented up to that point. . 
The cases must be at least 3 pages, font size of 12, times new roman, and double-spaced. If you find that your case is less than that, you are definitely missing something.
Complete and submit the following case assignment:
Assignment: Answer questions 1-4. 
1. Explain how Andre Thornton’s business philosophy is a key element in increasing sales. 
2. Describe the GPI approach to ethics.
3. What is the best advice for sales people as stated by GPI?
4. What attributes should salespeople have? Which attributes does Andres Thornton have and explain how he demonstrates those attributes.

Term Paper Sample Content Preview:

GPI Procurement Services: Maintaining Crucial Clients through Relationship Selling
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1. Thornton is an individual who has a strong mentality and belief in himself when it comes to his business undertakings. He is an entrepreneur who believes in connections since he is of the opinion that individuals tend to deal with those whom they know properly and also like in equal measures. He is an individual who spent eleven years as a professional basketball player where he made numerous connections and came to be liked and appreciated by many people. He also expands his network by associating with influential businessmen who have numerous clients and connections thus helping to increase his clientele base. He also has a philosophy that expects him to understand the business objectives of his customers and the criteria of ensuring that they get the best value that shall eventually lead to returns on their investments.
It follows that he is an individual who first of all believes in connections that increase the network that facilitates the increase of clients. According to Wallace (2009), an increased network guarantees an increase in sales since many customers tend to trust the supplier thus they are willing to associate with his products and services. The prospect of understanding the concerns of these customers and emphasizing on the quality of services and products is critical in the sense that it boosts customer loyalty and the image of the firm. It leads to increased returning customers as well as other new customers thus increasing the number of sales.
2. GPI is a company whose approach to ethics is quite commendable. The company is concerned with supplying quality products and services that allow the clients to realize the value for their money. The management is committed to ensuring that it gets its supplies from those manufacturers that produce high quality for them to fulfill the quality requirements of thei...
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