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4 pages/≈1100 words
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APA
Subject:
Business & Marketing
Type:
Term Paper
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English (U.S.)
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Topic:

SWOT Analysis for Cottle-Taylor

Term Paper Instructions:

Cottle-Taylor 1. Perform a SWOT analysis for Cottle-Taylor. 2. What are Cottle’s target market segments? 3. How is Cottle doing in India? Has the company enjoyed a first-mover advantage? 4. How should Cottle accelerate the development of the toothbrush market in India? • You need to have headings/subheadings which should look like this… o Strengths o Weaknesses o Opportunities o Threats o Target Segments o First Mover Advantage o Accelerated Development • Do not be too cryptic o Too cryptic means “the economy” listed as an opportunity o You need to tell me what you actually mean and why it is an opportunity • Do not put the SWOT in a box matrix. Use the headings specified. o Don’t give it to me both ways either. One SWOT. • Cases are due at the start of the class period o You must also submit your paper through turnitin.com and via email (prior to the start of class) o Your case will not be accepted if it is late  Late is after we have started our discussion  One minute late is still late • No cover page is necessary. • No introduction is necessary. Start with the SWOT. Writing an introduction is a waste of your time. • Cases must be typed and stapled in the upper left corner • Font – Times New Roman, 12 point • Single spaced • Normal margins (approximately one inch) • Pages must be numbered • You must have a running head which should include your name • Maximum length – four pages o Be concise in your writing and edit • Check your grammar and spelling • Remember, if you plagiarize you will receive an automatic “F” for the class

Term Paper Sample Content Preview:

SWOT Analysis for Cottle-Taylor.
Strengths
* The company is experiencing significant growth. For instance, the total sales for the company grew by an annually by approximately 8% between the years 2004 and 2009 a trend that is still present. This growth was also evident in net income and earnings per share where each grew by 12% and 14% annually in the same years.
* The company was established in Philadelphia and its present in four geographic locations. Therefore, it has a large pool of an international workforce and has heavily invested in foreign communities hence possesses global presence and expertise.
* Cottle – Taylor holds a large market share in India (38%). Due to this large market share, toothbrush sales from the company account for most of the country’s sales. For instance, in 2009, toothbrushes from Cottle accounted for approximately 46% of all toothbrushes sold in the country. ,
* Cottle has a wide variety of designs that meet the demand of India’s diverse population as the country has a population with varied demographic that have unique demands.
Weaknesses
* The company experiences communication problems with its distributors, and they often do not understand the key selling points for the company’s product and this translates into lower sales levels than projected.
* Most of the Indian population lives at or below the poverty line with most of them lacking a discretionary income. This, therefore, means that any increase in price would imply that the toothbrush cost of the toothbrush would be similar to the base salary of the populace. These lower prices on especially toothpastes and toothpowder reduce the profit margin. For instance, a price reduction on the two in 2009 reduced the profit margin for the company from 31% to 25%.
Opportunities
* Education and outreach programs are effective in teaching the population on oral hygiene and how to use a toothbrush. This provides an opportunity whereby by providing education on oral care Cottle can increase its sales hence increase its profit margins. T
* The company can partner with the Indian Dental Association (IDA) to promote the use of toothbrushes and other Cottle-Taylor products. Majority of the Indian population use traditional methods of oral hygiene this implies that Cottle has approximately half a billion potential customers.
* Products from the company are in over 450,000 retail outlets within the country, and the potential to expand is still present hence an opportunity to increase its spread.
* Due to education, outreach and sensitization programs, majority of the Indian population is shifting from the traditional oral care practices to the modern ones. These are all potential customers for the company.
Threats
* Most of the Indian population (80%) live below the poverty line (< $2 per day) this implies that the purchasing power is poor in the country hence threatening their sales levels.
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