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Pages:
2 pages/≈550 words
Sources:
2 Sources
Style:
MLA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 10.37
Topic:

Johnson & Johnson: Strengths and Weaknesses

Research Paper Instructions:

You will pick the company Johnson & Johnson to analysis. Perform a detailed SWOT (strengths, weaknesses, opportunities and threats) analysis for this company.
Your paper will be graded on the quality of research, content, analysis, presentation, creativity and clarity.
Research authentic secondary sources for information. Use an accepted method of reference citation such as MLA and include the Works Cited in the paper.

Research Paper Sample Content Preview:
Name Tutor Course Date Johnson & Johnson Johnson & Johnson is an American multinational that manufactures pharmaceutical and medical devices as well as packaged goods. Founded in 1886 in New Brunswick, the company has grown to become one of the largest corporations by total revenue in the United States. It has more than 200 subsidiaries and has operations in more than 170 countries around the world. In the 2017 financial year, the company earned $76.5 billion. Its shares traded at more than $126 per share (macrotrends). With such a huge network and high earnings, the company is undoubtedly one of the American success stories. Strengths The biggest strength of the company is that it is among the largest healthcare providers in the world. For more than a hundred years, the company has created a strong brand in pharmaceuticals, consumer products as well as medical devices. The brand is among the most trusted by many parents as well as medical practitioners around the world. Moreover, due to its broad brand portfolio, the company provides consumers with a wide range of products to choose from. Throughout its history, the company has gotten into strategic mergers and acquisitions, which have helped create a pool of operational and technological advancements that have favored the company’s growth. The company has a robust supply chain that distributes its products, even to the most remote places (Johnson & Johnson). Johnson & Johnson’s corporate structure adopts a decentralized philosophy, which helps prevent management conflicts. Weaknesses The company has been involved in some litigations over the years. Such situations can hurt the brand that the company has created over the years, and hence, it is a major weakness (Nocera). The company has also been involved in conflicts with the partnering companies, which have the potential to disru...
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