Benefits of Modern Advancement of Social Media to Public Relations Professionals
Length: 750w (equivalent - 500 words in text and the remaining 250 is the word equivalent in images.)
Task
To design a 3-page (two pages of infographic and one page of references on A4) illustrated profile of media work in Australia. The profile will answer the question, 'What are the parameters and requirements of work in Australia's media and communications industries?'
Expectations
You are expected to accurately draw on a maximum of 4-6 sources in designing your profile of media work, including the FYA's (2018) The New Work Reality Report
(Links to an external site.)https://www(dot)fya(dot)org(dot)au/our-research-2/
and the Australian Government's Job Outlook
(Links to an external site.)https://joboutlook(dot)gov(dot)au/Default.aspx
website. You are expected to identify and discuss the parameters and requirements of work in one media or communications career in a persuasive argument. Your argument should address at least one debatable issue about media or communications work. You are expected to write in your own words and find/create images to identify, discuss and illustrate your work profile. Do not simply reproduce content from FYA research reports or Job Outlook. You are expected to provide complete and correct source attribution according to APA 6th style. For anonymous marking, you are expected to ONLY use your student identification number (SID) in the assignment file name and file contents.
The profile should contain 500 words of text (including citations) and images. The images are equivalent to 250 words. The Reference list, on the third page, is not included in the word count.
Alignment with learning outcomes
Students will be able to demonstrate disciplinary literacy in media political economy.
Students will be able to identify and discuss the parameters and requirements of work in Australia's media and comms industries.
Students will be able to communicate learning outcomes in diverse formats including discussion and debate in lectures and tutorials, conceptual media production, and academic writing.
Learning support
The FYA's (2018) The New Work Reality Report
(Links to an external site.)https://www(dot)fya(dot)org(dot)au/our-research-2/
and the Australian Government's Job Outlook
(Links to an external site.)https://joboutlook(dot)gov(dot)au/Default.aspx
website provide important background information, data, and debatable issues for this assignment. Job Outlook introduces specific media and comms careers, their 'vital' statistics, labour market trends, employment projections and job titles. FYA introduces 'the new realities of work' for all younger people (under 25 years), ranging from factors that can accelerate getting a job, barriers to work (including all forms of discrimination), important skill-sets and capabilities, and career patterns. Both sources provide examples of 'illustrations', including diagrams, data graphs, icons, illustrations and break-out boxes. Other topic areas you may want to explore include wages and conditions, employment security, entrepreneurialism, self-branding, flexibility/'flexploitation', networking, professional associations, and/or the value and meaning of media work.
In terms of definitions, parameters are factors that limit, constrain and or shape career possibilities (for example, labour market trends, lack of jobs, precarious employment, media sector decline, advertising etc.). Requirements are what it takes to meet employer demands/occupational expectations and get a job (for example, your qualifications, skills, knowledge, attitudes, work experience, career management, mindset).
In addition, the lectures and tutorial materials studied in the first six weeks will assist you in identifying a precise focus for your answer, and locating relevant sources to substantiate your analysis and successfully complete this task.
Submission
Three A4 pages with reference list only on final page submitted as a pdf to the MECO1002 Canvas site.
Assessment Exemplar with grading on final page.
-87630019939069% Female in PRAverage Age: 4083% Work Full time0069% Female in PRAverage Age: 4083% Work Full time93345020129500
-83693054165500-7810506705600
1642242139065Benefits0Benefits3543300120015Better audience reach; Increased network; Efficient PR teamBetter audience reach; Increased network; Efficient PR team
175260096520Barriers0Barriers354330094615Social media crisis; Increased competition; Lesser opportunitiesSocial media crisis; Increased competition; Lesser opportunities
114300225425The use of social media is a technological advancement with many benefits for normal citizens, and for PR professionals as well. This enables better audience reach and multiple interaction. Although this sounds ideal for PR professionals, this also present with possible repercussions that needs to be careful of (Wolf & Archer, 2018).00The use of social media is a technological advancement with many benefits for normal citizens, and for PR professionals as well. This enables better audience reach and multiple interaction. Although this sounds ideal for PR professionals, this also present with possible repercussions that needs to be careful of (Wolf & Archer, 2018).4267200106680Wrong “Facts” There are many people on the internet that can give and share their input about a lot of things, and this poses a problem when the information that is shared online is not true and incorrect. This kind of information can have a bad effect on the goals of the PR team, such as for the image of a brand (RDW Group, 2020).00Wrong “Facts” There are many people on the internet that can give and share their input about a lot of things, and this poses a problem when the information that is shared online is not true and incorrect. This kind of information can have a bad effect on the goals of the PR team, such as for the image of a brand (RDW Group, 2020).
-781050447040Social Media?00Social Media?
3905250125730004095750121285Managing PR Crisis There are many chances to make contents that can cause problems, and the social media coverage makes it more difficult. There is higher pressure and challenge on the PR manager to best manage brand image and social activity (RDW Group, 2020). 00Managing PR Crisis There are many chances to make content...
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