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Pages:
4 pages/β‰ˆ1100 words
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3 Sources
Style:
APA
Subject:
Communications & Media
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Other (Not Listed)
Language:
English (U.S.)
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MS Word
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Topic:

City of Dallas Office of Emergency Management Social Media Plan

Other (Not Listed) Instructions:

This final project encapsulates all lessons. Please see attachment for full instructions, Example Social Media Plan and PDF file (Implementation) pages 97-110 (Portion has been Highlighted).
This final assignment is a Social Media Plan for a local or state agency and relates to disaster response, crisis communications and emergency management.
Pick Local: City of Dallas Office of Emergency Management Social Media Plan (or) State Agency: Texas Department of Public Safety Social Media Plan
(All Lessons)
Unit 1: Risk Communications
-Risk communication is the way in which decision-makers communicate with various interested parties about the nature and level of risk, allowing individuals or entire communities to plan for and respond appropriately to those risks and threats.
Unit 2: Social Media and Emergency Management
-How and why social media is now an integral part of emergency management communications.
Unit 3: Social Media Systems
-Understanding the various forms these platforms can take and will allow emergency managers to keep speaking their messages in the channels their particular audiences actively use.
Unit 4: Social Media Challenges
-Analyzing various challenges in using social media to communicate during crisis.
Unit 5: Social Media Opportunities
-Opportunities emergency managers can capitalize on by incorporating social media use into their current communications and operations plans.
Unit 6: Social Media Best Practices
-Best practices in using social media in emergency management.
Unit 7: Social Media Planning
-how to incorporate lessons learned from past cases and current best practices into their current disaster planning.
Unit 8: Social Media in Modern Emergency Management Way Ahead
-Exploring new tools emerging in the social media world that may benefit emergency managers prepare for and communicate during the next crisis. The social media realm is continually changing. How the public consumes and interacts with information and what tools are the best for reaching a particular audience will continue to change. To stay effective when communicating in a crisis, emergency managers will need to continue to evolve with the audience they're trying to reach.

Other (Not Listed) Sample Content Preview:

City of Dallas Office of Emergency Management Social Media Plan
Name
Institution Affiliation
City of Dallas Office of Emergency Management Social Media Plan
Social media policy
The city of Dallas's office of emergency management or state agency maintains a social media presence on both Facebook and Twitter. They give alerts on emergencies as well as providing information on how people can prepare for emergencies. However, the use of social media is regulated by a policy that is strongly against anti-harassment. The sites give room for the public to comment but only through friendly language. Any comments that express personal attacks or those that seek to spread information that is not related to the topic are removed. The office, therefore, monitors all comments to eliminate any that uses obscene language, those that promote illegal activities, those defaming other people or threatening them as well as sexual content ("Office of Emergency Management Purpose," 2020).
Audience
The audience will be the general public, Rescue teams, and leaders. The main audience is all interested members of the public. The social media presence at the emergency management office has public visibility in that any person interested can see the information posted. Therefore, it targets all individuals seeking information on any emergency that has occurred in the state. It all educates the public on the various ways through which they can prepare for disasters. Additionally, it will also target rescue teams of various disasters to ensure that they obtain information on time to save lives. Additionally, all leaders are a major target as they disseminate the information to individuals who are not on social media.
Goals
The main goal will be to ensure that information on emergencies reaches the public on time. As a result, the impact that the emergencies might have caused is minimized. The office works before, during, and after the emergency. The social media platforms will be not only active during a time of emergency but also other times. This will be used to educate the public on the various approaches that can be taken to prepare, prevent, respond, and even recover in case of an injury or the destruction of property. The media platform will, therefore, be a base to build a resilient community that will be able to withstand all hazards. Additionally, it will create a community that will adapt quickly in case any disruptions occur. As a result, it will be easier for people to resume their daily activities within a short time. As stated in the social media policy, the media platform will provide room for the public to comment. In this case, they will be allowed to ask questions related to the topic being discussed, which will be answered. The public will also be allowed to give their views on various techniques of disaster preparedness as well as make their suggestion.
Resources
A major resource for the emergency management office will be the personnel. The office has highly knowledgeable disaster management specialists who will be providing the information that will be posted on social media. The same personnel will make use of the new technological equipment to ensure that the initiatives in place for emergency management are ...
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