Sign In
Not register? Register Now!
Essay Available:
Pages:
2 pages/≈550 words
Sources:
Check Instructions
Level:
MLA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 9.72
Topic:

Novo Fogo Marketing Strategy. Business & Marketing Essay (Essay Sample)

Instructions:

The first half of this project is already finished (second attachment).
Please finish part C. Pricing Strategy & D. Integrated Marketing Communication (Promotion) Strategy of IV. Marketing Strategy.
P.S. The first attachment is the requirement of the overall project, which includes the following description of what I need to do.
The detailed requirement of this order:
C. Pricing Strategy
Overall pricing strategy and pricing objectives:
Price comparison to competition:
Connection to differentiation/positioning strategy:
Connection to value (monetary costs):
Profit margin and breakeven:
Specific pricing tactics (discounts, incentives, financing, etc.):
D. Integrated Marketing Communication (Promotion) Strategy
Overall IMC strategy, IMC objectives, and budget:
Consumer promotion elements
Advertising strategy:
Public relations/publicity strategy:
Personal selling strategy:
Consumer sales promotion (pull) strategy:

source..
Content:


Student Name
Course
Instructor
Date
Novo Fogo Marketing Strategy
* Pricing Strategy
Novo Fogo prides itself in the manufacture of different types of quality cachaca at reasonable and competitive prices. The average price of a 750ml bottle of Nova Fogo Cachaca is $32. This price is quite low compared to what is closest to rival Avua Cachaca charges $50 for a bottle of a similar size. There are several reasons why Novo Fogo has chosen the above pricing strategy. For one, through this pricing strategy, the company has ensured that its products remain affordable even to low-income consumers. Secondly, the pricing strategy also helps the company penetrate the market that is enriched with established competitors. Last but not least, it also aids in building and cementing its reputation in the industry.

...
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

Other Topics:

  • ExxonMobil: Company Description, SWOT Analysis, Consumers Impacts
    Description: ExxonMobil explores for oil and natural gas (ExxonMobil a). Recently, a journalist at the New York Times wrote a story about how ExxonMobil is influencing big oil campaigns nationwide (ExxonMobil b). This story affected how the public views the company....
    1 page/≈275 words | MLA | Business & Marketing | Essay |
  • Assignment 9 The Role of Oligopolistic Firms Business Essay
    Description: Oligopoly is one of the common market structures in the world. This is exemplified in various industries such as news media outlets, the auto industry, and commercial travel. Generally, an oligopoly is defined as a market structure where only a few large companies dominate the market and offer around...
    2 pages/≈550 words | MLA | Business & Marketing | Essay |
  • The Impact and Relevance of Minimum Wage Laws Business Essay
    Description: The Fair Labor Standards Act (FLSA) of 1938 covers some workers who are entitled to the minimum wage except for some employees such as highly-compensated individuals, employees of government agencies, public corporations, executives, professionals, administrators and those working...
    1 page/≈275 words | MLA | Business & Marketing | Essay |
HIRE A WRITER FROM $11.95 / PAGE
ORDER WITH 15% DISCOUNT!