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Pages:
5 pages/≈1375 words
Sources:
5 Sources
Style:
MLA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 21.6
Topic:

Building your Business (Phoenix Event Company): Keys to Success, Products and Services

Essay Instructions:

Prepare a business plan for your own social event company. Your business plan should include, but not limited to, the following:
-Business legalities
-Organizing your office environment
-Building a staff
-Determining your target market
-Marketing tool development
-Social media
-Managing your online reputation
-Client relations
-Vendor relations
Your plan should be a minimum of 5 pages double-spaced and you should include a separate MLA or APA source citation page with a minimum of 5 different reliable sources.
Chapters 20 – 23 of our textbook will help you execute your plan. 
Have these chapters in a PDF that I can send if needed. I didn't know how to attach them!
Additionally, here are some links related to business plans and the business planning process. Take a look as it can serve you as examples:
https://www(dot)youtube(dot)com/watch?v=6sAcmyM3C_M 
https://www(dot)youtube(dot)com/watch?v=PDWvcsTloJo 
https://www(dot)entrepreneur(dot)com/article/247575 
http://www(dot)discoverbusiness(dot)us/business-plans/ 
Purpose: Creating a formalized business plan as related to a business in the social event arena.

Essay Sample Content Preview:
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Business Plan
Executive Summary
Phoenix Event Company is an entity developed to meet the needs of the current social world in planning, managing, and running events. Phoenix anticipates contracting several vendors in the market, writing event-plans and products and training several students in event planning. The company will provide an equal opportunity to customers in the planning and management of events, an element that makes the hosting of parties easier and manageable at competitive prices in the market.
Objectives
In order for Phoenix to center on its vision, the company will collaborate with its owners, employees, vendors, and founders in dispensing its vision that will be manifested in three primary ways:
1 Turn out to be the best event planning company in the United States.
2 Justly employ efficient measures directed towards compensating its owners, employee’s and the founders of the company.
3 Maximize its profits in the market through the production and development of quality event products.
Mission
The success of Phoenix is wholly based on its efforts directed towards determining organization’s good choices that would have lasting effects on the functions of the organization. This would be achieved through the inclusion of communication in ensuring that the employees work together towards providing the clients with efficient event planning products that meet its quality threshold at prices that are reasonable (Michel, pp.63).
Additionally, the organization will keep in tune with the ever-changing needs of the market through the inclusion of the latest trends and technology that ensure the clients receive the attention they require. All the functions of the business will be documented to ensure the customers achieve the same results every time, thus forming the basis of the company’s ownership.
Keys to Success
Our organization’s keys to success would include the initiation of a commitment to offer clients quality products and services through the development of events that display the organization’s professionalism as depicted in three areas:
1 Significant profits accrued on the planning of events.
2 Consistency in fulfilling the wishes of the customers.
3 A competitive pricing plan in the offering of its quality services.
Company Ownership & Business Legalities
Phoenix Event Company is developed as a sole proprietorship established with the sole intention of selling the organization to one of the stakeholders who invested in the business upon its profitability. All the functions of the entity will be documented, including the use of the sole proprietors name as a guarantee of the services it offers in the market (Chegg, pp.6). The company will be licensed as a sole proprietorship. This will require the organization to obtain an operational license to validate its legal operations, an occupational license that certifies the organization is authorized to provide event-planning services to the public and lastly a permit that certifies the name of the entity.
In order to enhance the quality of the services the organization offers in the market, the company w...
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