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1 page/β‰ˆ275 words
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Style:
MLA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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Topic:

Creative Destruction: Kodak & Comcast

Essay Instructions:

this is econ hw
This is an individual class participation exercise. What is creative destruction? Briefly research the following companies, and be prepared to identify which ones have successfully exploited creative destruction through innovation. Then identify which ones have been victimized (competitively) by creative destruction or have had innovations that failed to meet objectives. Be specific as to examples: What? When? Why? How? [WSJ is a good source.]Bring your notes to class, turn them in for credit and then save them for the exam.Kodak vs. other digital camera makers Comcast vs. other multimedia servicesBritish Airlines vs. United States Lines [not US Airways] (1958+)ABC, et al, vs. Aereo (2014 Supreme Court Opinion) UBER vs. other transportation modes

Essay Sample Content Preview:
NameCourse InstructorDate Creative Destruction Creative destruction is the process by which an innovation changes the predominant and outdated business model of an industry. The transformation mostly affects production and marketing techniques. Kodak vs. other digital camera makers Kodak was victimized competitively as the company failed to enter the digital film industry out of fears that the digital cameras would lead to cannibalization of film. Kodak was big in the 1980s, but in the 1990s the digital camera makers began making inroads in the camera market and are now the dominant camera makers. Comcast vs. other multimedia services The telecommunication company Comcast creates technology and entertainment and has innovated to remain relevant in the media industry by working with some of the disruptors such as Amazon. Platforms such as Amazon Video, Netflix, and Xfinity have influenced changes in cable TV with streaming services and distributions to expand services. In the past 10 years Comcast has acquired smaller companies and partnered with others, and while the Comcast/TWC merger failed, Comcast works with both content creators and content providers. British Airlines vs. United States Lines [not US Airwa...
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