Product Placement in Movies

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Product Placement in Movies
Product placement in movies refers to putting or positioning your film at a better position to be bought by the public. Product placement is a form of marketing but is aggressive in nature. It breaks away from the usual norms of advertising which involve static adverts, but focusses on real life scenarios with the movie or film displayed in the background. Traditional adverts create boredom over time and considering today’s world, people are more acquainted to advertisements almost everywhere, for example, on billboards, radio, television and even social media via the internet. Product placement would incorporate real life situations in their advertisements in whatever form.Nature of the conceptProduct placement in movies is more direct and tries to extract sales benefits from the environment or situation at hand. It is a type of branded entertainment but with the intention of marketing business products. With the advancements in film technology, it is the preferred choice as it has the potential to reach more people as compared to traditional forms of advertising. The ‘branded entertainment’ is usually stored for the commercial TV programmes or breaks.Why the needProduct placement of movies is critical to the development of the film industry. Some of the reasons pertaining to the use of Product placement of ...