Maruti Suzuki India: Defending Market Leadership in the A-Segment

Maruti Suzuki
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Data Analysis:
A. Descriptive statistics.
Maruti Suzuki is caught in a rut, seeking to recover market dominance. It has lost market share due to failure to provide clients with what they require. Even though they are currently in the first place, the firm is losing ground every day. Many new firms have entered the market, giving customers more alternatives, placing pressure on the corporation to provide more to its clients. So, what is Maruti's plan for gaining market share in a short period? The firm has already begun working on a product that would fulfill the demands of its consumers. That maneuver, on the other hand, will take a long time to develop. As a result, the quantitative data supplied in the study will be helpful.
Exhibit 2 from the case study gives crucial information on passenger automobile sales. Maruti had great discounts every year, despite being alienated by automobile models. However, sales continued to fall year after year. As a result, the firm must concentrate on the problem.
Exhibit 3 shows market share forecasts for key automobile manufacturers in India. Maruti's figures show a steady loss in market share over time. The market share of its nearest competitors, on the other hand, is steadily increasing.
Exhibit 4 shows details on Maruti's main rival, the Tata Nano. This business has adapted to the needs of its customers to provide them with the desired product. The firm, for example, saw an increase in sales after releasing the Nano Facelift version.
Exhibit 6 provides crucial information about India's A-segment customers. Their data aids in the understanding of customer behavior and how it influences their choices. The size of the family and type of employment are two examples. Families with incomes of 50,000 to 70,000 Indian rupees and self-employed people are more likely to purchase an entrance hatch.
Gaining client trust is critical to retaining or attracting consumers. Exhibit 7 discusses why people buy a particular brand some of this reasons are; a strong reputation, brand reliability, recommendations from friends/relatives, and experience with the brand. Toyota is its closest competition, and it outperforms Maruti in terms of reputation and dependability. Clients need to get a vehicle that is well-known for its reliability and reputation. Maruti has to figure out a means to reclaim its reputation.
Exhibit 10 illustrates what drives a consumer in the Maruti Company's A category to purchase a particular model. People frequently buy Entry Hatch as their first automobile. The premium - hatchback is the main objective while shopping for a replacement vehicle.
B. Tables or graphs to display the results of the data analysis accurately
Exhibit 2
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Maruti Suzuki's market share was determined by looking at the premium hatchback segment. In comparison to overall sales, Maruti Suzuki was able to sell 110.1 premium hatchbacks, with total sales of 128.2 thousand. We calculated and analyzed the data and discovered that Maruti Suzuki had a market share of 4585.9%. Maruti Suzuki sold 244.0 thousand quality hatchbacks in 2013 and 2012, compared to 531.8 thousand total sales in the previous two years.
Exhibit ...