Customer Service Business & Marketing Essay Research

Customer Service: an Analysis
Student’s Name
Institutional Affiliation
Customer Service
Internal constituency refers to the people or stakeholders who are currently involved in offering services to an organization (Wooldridge & Floyd, 2017). For instance, they include existing customers, donors, volunteers, staff, and board of directors, among others. Ideally, these stakeholders help t directly influence the meeting of daily operational goals and activities of an institution.
On the other hand, external constituency refers to partners of an organization from the outside environments that are impacted by the operations of an institution (Wooldridge & Floyd, 2017). In the context of Harvard University, for example, external constituency may include business and community partners, civic organizations, state government, and other competing academic institutions.
Internal constituency and external constituency apply to business communication in the form dissemination of information to internal and external business environments, respectively. That is, an organization needs to sufficiently differentiate the content, channel, and manner of communication with each group in distinct ways. According to Purdue Lab (2020), rhetorical situation elements include text, author, purpose, audience, and setting. The two constituencies help to define the audience that a specific massage may need to rea...