Information on Non-markets as the Key to Win Global Markets

Baron examines the nonmarket (e.g., political, social, legal) environment faced by businesses. After reading the chapter, please take a few sentences to respond to one question (identify which).
Baron suggests that a business needs different skills in its market and nonmarket environments. What companies or managers do you see having better skills in each area, and what skills?
Baron says “[Some] companies underappreciated the importance of the nonmarket environment and have paid a price...” Is a negative nonmarket consequence necessarily evidence that a company under-examined its nonmarket environment? Give an example.
Under the issue “Gasoline Tax,” the CEO of General Motors advocated for a gas tax instead of fuel economy (mpg) standards. Why might he have done this?
Baron notes “The nonmarket environment also includes nongovernmental institutions such as the news media, social media, and public sentiment.” What new non-market strategies have companies adopted with the rise of social media? Have these been effective in your opinion?
Information is a key part of the nonmarket environment. How can a company use information (or misinformation) to its advantage?