Amazon's Mission Statement: Positioning Statement and Motto

Use the provided information, as well as your own research, to assess one (1) of the stated brands (Alfa Romeo, Amazon, or Google) by completing the questions below. At the end of the worksheet, be sure to develop a new positioning statement and motto for the brand you selected. Submit the completed template in the Week 4 assignment submission link.
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Company/Brand Selected (Alfa Romeo, Amazon, or Google):

1. Target Customers/Users
Who are the target customers for the company/brand?
The company targets customers that are looking for a one-stop-shop, where they can get all the convenience that they can get from their busy schedules. As such, these will be mostly clients that are working and want to make purchases on the go without the hustle of going to the store in their area. The customers may also be engaged in other activities such as studies, that they do not have the time to go through the local stores looking for what they want (Jallifier, 2013). These are also customers that are looking for the best prices, but still want the convenience of getting their sopping delivered at their door step or wherever they chose (Bhasin, 2016). At the same time, most of the customers will have a computer, tablet, smartphone or other devices that give them the ability to access the internet, where they can easily go to the online stores and make informed choices about what they want buy. The target customers are also those that may live away from the city, value quality products and online security.
How could/does the company reach its customers/users? What methods and media might and/or does the company use to reach the customers/users?
The company has one of the best websites which helps with getting to the customers. One of the best approaches that that company uses is that they have speeded up their websites. The time it takes for a client to login is minimal and has no lag relative to the fact that it is optimized. For online customers, it is crucial that a website is fast (Jallifier, 2013). Customers do not have the patience to scroll through websites that are buggy. The company also personalizes the shopping experience. Such that the customers are able to get products that they would actually use or have on their shopping list. Going through the website it is easy to notice that, even the search tool is easy to use (Bhasin, 2016). The customers also have reviews which they can relate with and find products that fit their needs and preferences.
What would grab the customers/users’ attention? Define the customers/users according to their demographics and psychographic information (e.g., age, gender, income, education, lifestyle, values, etc). How do they want to be perceived?
The company uses adverts and special deals to grab the customers’ attention. This means that the customers have the chance to view products that they can by at a cheaper price for a specific period time. With reference to demographics, the store targets customers that are in their late teens to their late fifties. This is a group that will be in the education system getting ready for the working class, those already in the working class...