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Business & Marketing
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Strategic Management in Business and Marketing (Coursework Sample)


Oxfam America is an international relief and development organization. The company works in over 90 countries. It was founded in 1971. Oxfam America is headquartered in Boston, MA with 6 overseas offices in Latin America, Asia, and Africa.

Answer the questions:

1.1. Does Oxfam America pursue vertical growth or horizontal growth? Explain your answer.

1.2.Although not a typical corporate structure, explain how Oxfam America’s approach to strategic management coincides with the concept of corporate parenting?

1.3.Which of the international entry options best describes Oxfam America’s approach to reducing poverty? Explain your answer.


Strategic Management in Business and Marketing
Corporate strategy
Oxfam America is experiencing horizontal growth because it has expended to other regions such as Asia and Africa but its agenda remains the same (Oxfam, 2015).
Its strategic management approach relates to the parenting concept because of the way it coordinates its activities from Boston and the resource allocation.
One of the aims of the organization is to see poverty levels reduced. It achieves this through empowering the poor through its various projects across the globe.
Strategic Staffing and Directing
2.1. The company uses a unique staffing strategy where the top leadership posts are held by t...
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