Current Market Conditions for Apple's MacBook: Product and Service

Apple’s MacBook
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Current Market Conditions for Apple’s MacBook
Product and Service (Laptop Industry)
Majority of the computer industries delve into the production of personal computers that are portable especially the laptops. Our company is Apple Inc that forms one of the major players in the market with the significant product: MacBook. We usually take advantage of the advancement and dynamic technology, the spending cycle, and the increased income of the consumers that lead to more allocation of funds for expenditure. Thus, we can stay abreast in the competition (Porter, 2008). However, we increase the competitive value of the MacBook laptops due to the profitability of large and efficient value chain of supply. Besides, we focus on the production and release of new laptops with unique features as well as proper market leverage arising from proper budgeting, efficiency in sale channels and manufacturing among others (Porter, 2008).
Apple Inc has a stable position due to its target of mid-high level income consumers with high-end jobs as well as consumers who value lifestyle hence the products are innovative and revolutionary. Regarding the retail chain trend in the market, we are at the top-notch producing combinations of products that include Smartphones, tablets, and laptops among others Porter, 2008). The high market size in the industry comes as a result of demand, affordable prices and technology hence the household use of the laptop is at 75 percent. However, the retail market exhibit a fragmentation with small retail with a reduction of market size anticipated in the future (Porter, 2008). Thus, we expect that the MacBook will advance further and increase the market niche.
The scope of competition and rivalry of the laptop products where MacBook falls is dominated by the HP, Dell, Lenovo, Acer, Toshiba and our Apple Inc. The market shares for all the slated enterprise constitute 60 percent with regards to shipment per unit. Apple Inc stays ahead of the rest of companies since we focus on the adverse gain in customer loyalty, innovation and brand reputation among others. The closest competitor in the market is HP that leads in the production of personal computers in volumes hence has 19 percent in the capacity as at 2008 followed by Dell at 16 percent in volume (Porter, 2008).
The consumers of the laptops in the product and service industry exhibit maturity with high bargaining power over the manufacturers. Besides, the customers’ loyalties form the basis of repeat businesses with high quality and innovative production. The volume buys are indications of the high bargaining power hence the consumers dictate the demands as well as their economic factors at the purchase time (Baverstock, 2008). Therefore, Apple Inc takes the challenge of identification of the needs of the consumers as well as their preferences. Hence, we deliver the MacBook product at the time when consumers have excess income for expenditure. Besides, we time the aggressive pricing trend that usually changes with the behavior of the consumers (Baverstock, 2008).
Comparative advantage and International Trade Opportunity of MacBook
MacBook has a comparative advantage over other laptops. We ...