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2 pages/β‰ˆ550 words
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Style:
APA
Subject:
Business & Marketing
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Coursework
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English (U.S.)
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Coursework 3.4.cd. Business & Marketing Coursework

Coursework Instructions:

Question 1
Sometimes, a company focuses on too many customers. Is this a good thing? Do you believe it compromises their strategic success? Why, or why not? What changes do you recommend to be made?
Respond to question in essay format; each answer should be a minimum of 250 words.
Use APA formatting when writing your responses. All sources used, including the textbook, must be referenced, and quoted or paraphrased material must have accompanying in-text citations.
Question 2
You work for a major clothing retailer that is on track to miss its financial targets this year, and your CEO wants to cut costs by reducing the marketing budget next quarter. How would you argue against this? List two solutions that you feel would help with the marketing budget. Do you believe this will sway the CEO in his or her decision? Why, or why not?
Respond to question in essay format; each answer should be a minimum of 250 words.
Use APA formatting when writing your responses. All sources used, including the textbook, must be referenced, and quoted or paraphrased material must have accompanying in-text citations.

Coursework Sample Content Preview:

Coursework 3.4.CD
Name
Institution
Question 1
It is a norm in modern business organizations to give priority to customers. Marketers work towards improving value and building customer relationships to improve profitability (Armstrong, Kotler, Harker & Brennan, 2019). With the advancement in technology, it is essential to revisit queries to determine whether these customer-based marketing techniques are efficient.
Business philosophies are dynamic and unpredictable; what works for us today might not be relevant in a few years. There is no guarantee that customers will be loyal with the rise of new businesses every day; hence focusing on many customers could affect a company’s strategic success since a lot of time is wasted convincing and enticing customers. The time and energy, if channeled productively to focus on sales based on customer service, the cost of marketing personnel will be cut down to improve profits.
Psychologists and entrepreneurs are coming up with new marketing tools geared towards abandoning the best practices (Burkus, 2016). It would be a bad idea for companies to focus on too many customers because these new changes aim at concentrating on employees more than the customers. As competition between organizations advances towards service delivery, companies should build employee loyalty to improve service delivery to customers.
Focusing on customers to improve profits has been a useful tool in marketing over the years. New methods should be employed, and focus shifted towards production and service delivery since customers are getting more informed and more liberal. Employees should be motivated more to improve their service delivery to customers, and this will reflect positively on sales and eventually on the profits earned by the company.
Question 2
Marketing, as a philosophy, guides an organization’s decisions on products and service delivery by interacting with customers ...
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