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Essay Available:
Pages:
1 page/≈275 words
Sources:
Check Instructions
Style:
APA
Subject:
Management
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.86
Topic:

Recommendation for Starbucks to Remain Competitive in the Market

Case Study Instructions:

Read the case and go through the following preparation questions, and then, the writer needs to write one page consultant's letter. I also upload the sample of the letter, please just following that sample format.
1. What do customers want from quick service restaurants during lunch, in the afternoon, and in the evening? What outcomes are they looking for when they eat or drink during those times? How do these outcomes differ from what they want in the morning?
2. Identify a few specific opportunities for Starbucks based on the “Job to Be Done” (JTBD) framework for the lunch, afternoon, and evening dayparts. How can Starbucks differentiate itself from competitors in doing these jobs for customers?
3. Develop a set of criteria to evaluate the product/company fit for the Lunch, Sunset, and Evenings programs.
No other source needed. Thank you.

Case Study Sample Content Preview:

Consultant Letter
Student’s Name
Institution
Course
Date
CONSULTANT LETTER
Starbucks Inc.
The Management
Date
Dear Sir
With the increasing need for quick services from customers during lunch, in the afternoon and evening, it is appropriate for the restaurant to develop strategies for attracting customers. Since breakfast is essential, customers will want meals that will help them burn their calories throughout the day. I recommend that the restaurant should prepare snacks which customers can take in the afternoon. The restaurant can offer craft beer and wine in the evenings. People love to meet with friends after work, and a glass of wine or craft beer accompanied by snacks can be the best offering. Starbucks has an opportunity of increasing its revenues by expanding its markets. I believe that Starbucks has long-term stability. The company can also strengthen its presence in the –market through partnerships and market share with other consumer goods like ready-to-drink coffee. I recommend that Starbucks should start the lunch test on its menu. Consumers can be allowed to test soups and sandwiches in some lo...
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