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Essay Available:
Pages:
12 pages/≈3300 words
Sources:
10 Sources
Style:
APA
Subject:
Communications & Media
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 47.52
Topic:

The Chapel Hill Shooting

Case Study Instructions:

Case Study

The purpose of this assignment is to link theoretical/scholarly material about media effects and content to a "real world" case. For example, you could examine a number of subtopics related to the media and COVID-19 through the lens of theories such as crisis communication, agenda setting, or framing. There is a video overview of this assignment in the "lecture" module of Lesson Week 11, and I encourage you to watch that video ahead of that lesson week if it would benefit your work on the case study or the earlier proposal assignment.

This assignment calls on you to select a case of interest to you that played out publicly via some type of media channel. This could include traditional news outlets, social media, or other media channels. You will then critique and analyze the case from the theoretical framework and perspective(s) in the scholarly literature you have chosen. Your case study should conclude with a summary of lessons learned from the case and/or any recommendations you have for how the individuals and/or organizations should be about 10-12 pages in length (double-spaced, standard font size; page count excludes references).

A complete Case Study will include all of the following components. Use headings to separate these sections of your paper as is common in APA style.

• Introduction: Describes overall purpose of paper (includes description of case for background/context; briefly previews type of media content that will be analyzed and theoretical/scholarly literature that will be used; makes argument for why that area of scholarly literature is best suited to understanding the case).

• Literature Review: Summary of theoretical/scholarly literature reviewed for the case (at least 10 sources cited).

• Methodology: Identifies media content analyzed, provides rationale for media content selected, describes how media content was collected.

• Media Review: Provides analysis of the chosen media that derives from insights related to the theoretical framework outlined in the literature review. For example, if you reviewed crisis communication theories/principles, you should be analyzing your data to report if and how those principles were used; if you reviewed framing theory, you should be looking for types of frames used, etc.). Findings from analyzed media texts are written in a narrative/thematic/descriptive format with example quotes interspersed to serve as evidence. In other words, describe the media sources (videos, text, images, etc.) and themes, using quotes to illustrate, enough so that the reader can understand how these examples are related to the prior sections of the paper. There is no minimum number of media sources as the sources will vary depending on your topic, however be sure to provide enough to analyze and justify your points.

• Discussion/Conclusion: The discussion and conclusion can occupy a single section, or individual sections can be created for the discussion and conclusion, respectively. Either way, provide comparisons/contrasts to previous literature and practical lessons learned, as well as an analysis of how the individuals and/or organizations involved could have used media more strategically to realize more favorable outcomes and/or why favorable outcomes were achieved in the case. You should also discuss what communication practitioners should take away from this case to inform similar situations in the future - i.e., key recommendations or lessons learned. Furthermore, provide a conclusion that summarizes the broader Case Study and what it has contributed to our understanding of the issues/theories discussed.

• References: All sources (including media sources, scholarly articles, etc.) should be cited APA style in the text and in a full reference list at the end of the paper. You do not need to include other elements of APA formatting such as an abstract or running header.

Please submit your assignment as a Microsoft Word document if possible (if you use another platform such as Google Docs, you can usually export/save your file as Word .docx).

Scoring

Students can earn up to 50 points by delivering an essay that adheres to the guidelines described no later than 11:59 pm Eastern on Wednesday, December 15.

Case Study Sample Content Preview:

Case Study: The Chapel Hill Shooting
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Case study: The Chapel Hill Shooting
Introduction
Media plays a significant role in shaping the societal perception of events. It determines how society perceives issues surrounding it. Racism is an excellent example of how the media influences how people perceive others. When we think of racism, we think of bigots who make discriminatory statements about people of color, vulgar displays of racial epithets and insults, and outright acts of racism. This article explores how the press hides and denies prejudice and how people are blamed in crime tales. The media plays a critical role in shaping public perceptions of American Muslims, who are frequently portrayed as inflexible and indifferent to social progress (Al-Ahmad et al., 2020). In the Western world, notably in the United States, the media, contributing to their uneven depiction in the minds of Westerners, constructs anti-Muslim discourses. Discursive tactics like self-presentation, denial, retaliation, moral blackmail, nuanced denials, reduction, and defense and offense are widely relied upon to show how racism is concealed and denied in the press.
The media' influence can be discussed in light of the framing model, which is a theory of mass communication that focuses on how the media packages and represents information to the public. According to the model, the media captures specific events and presents them in a particular context to either encourage or discourage some interpretations. The framework implies that how one presents information to a targeted audience, termed the frame, invokes the choices of the individuals in processing the news or information. Arowolo (2017) adds that the foundation of the theory is that the media's focus is primarily on particular events and then coins the information in a chosen area of meaning and understanding. Therefore, this case study focuses on utilizing the framing theory to show how the media distorts the societal interpretation of racism. The case study under discussion will be on the Chapel Hill shooting and its subsequent presentation in the media. 
The Chapel Hill shooting became of public interest because of the circumstances surrounding three people' death in what was initially reported as an argument over a parking space. However, controversy arose after it emerged that Craig Hicks had shot dead three of his neighbors, who were all Muslims. Notably, the media portrayal of Muslims has not been very positive since the 9/11 attack. As the Framing theory suggests, even in cases where a Muslim is wronged, the media will piece together information to create a narrative that makes the public stand against the Muslims. The case study proves that indeed, media has been instrumental in the misconceptions surrounding various events in the world, including racism. This study assesses how different media houses report the same event using different choices of words to drive their agenda. We look at how NPR, BBC, and CNN report the Chapel shooting because the three media centers are a source of information to millions of readers around the world. The study will assess how these media houses utilize the th...
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