Using Social Media: Justin Bieber Case Study Paper

Social Media Use; Justin Bieber Case Study
Institution
Date
Introduction
Social media has changed communication over the last year, most specifically in branding. Social media has enabled customers and company to have real-time communication and exchange feedback in a way that has revolutionized communication. Sports personalities, celebrities, journalist, politicians, media personnel all rely on the power of social media to grow audience and brand (Vukasovič, 2013). While there are numerous social media websites, this paper focuses on three leading sites that are, Instagram, Facebook and Twitter. This article studies Justin Bieber as a social media entity, his interaction with fans and other stakeholders as well his general social media presence for February 26th to date.
Justin Bieber is a Canadian-born recording artist currently enjoying a massive social media presence with around 62.7 million followers on Instagram (@justinbieber), 72 million followers on Facebook and 31 million followers on Twitter ((@justinbieber)
Bieber through his moniker beliebers manages to revolutionize social media following by creating a cult following which he engages in on a daily basis. Bieber uses his social media platform to gather feedback from fans, to communicate important issues, for updates on tours like the current trending "#purposetour" on twitter handle which follows Justin on a tour of Europe.
Bieber also uses social media to express his personal life, emotions, feelings and to speak out his brothers, case for example on March 22 2016 he posted a long post notifying that he would cancel ‘ meet the people tour' for reasons that he said the tour drains him and kills his spirit.
A month ago, Justin Bieber posted a picture of a mystery girl on his Instagram with a caption "who is this" the image generated interest from millions of his, and the lady has since landed her first modelling contract. The case highlights the power of social media and how it changes consumer trends and preferences (@justinbieber).