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Pages:
2 pages/β‰ˆ550 words
Sources:
3 Sources
Style:
APA
Subject:
Communications & Media
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.91
Topic:

Marvell Technology Inc. Great Branding for a Technology Company

Case Study Instructions:

Be sure to include the name of your brand in the title of your thread - for example - "Red Wings - Great Branding Strategy for Shoes"
1. Pick a brand that you like, use, or admire, or that you believe "stands out" for its effective branding approach.
2. Once you’ve selected your brand, analyze how that brand markets itself. Find some specific examples that you can share in your post (these might be recent ad campaigns, social media posts, discount strategies, etc.). What are the elements of that brand? What is its brand character? its architecture? What other features of brand strategy does the organization use? (note: these are terms that are used in our text: Designing Brand Identity)
3. To earn full points for this week you should reference the Lesson Week's readings in both your initial post, and in your response to others (or - bring in outside, relevant materials to extend our understanding of course concepts).
4. In your post, identify the branding strategy the company/organization uses - and describe how the strategy is effective given the organization's target audience.
There are a number of conditions to help make this interesting:
This should be a current organization and a current branding campaign (not something that has happened way in the past - no posts about Nike's "Just do it" campaign.)
The more local the better - share something that you think people in the class will not know about. If you still can't think of anything - challenge yourself to use the first letter of your first name and pick a company that starts with that letter.

Case Study Sample Content Preview:

Marvell: Great Branding for a Technology Company
Student Name
Instructor Name
Institutional Affiliation
Course Number and Name
Due Date
Marvell: Great Branding for a Technology Company Marvell Technology Inc. is a U.S. corporation that manufactures and develops semiconductors and various related components. The firm is headquartered in Santa Clara, California, while its legal domicile is in Delaware. In 1995, Seha Sutardja and Weili Dai founded it, and since then, it has employed an estimated 6000 people (Moorhead, 2020). The annual revenue for the firm stands at $2.9 billion and total assets of around $10.02 billion (Moorhead, 2020). Due to pragmatic marketing and branding strategies, the company has gained national and global growth. Marketing and Branding Strategy Marvell’s marketing exploits its marketing mix elements and its mechanism of integrating all aspects to form a dynamic and productive system of reaching customers. The firm designs its products uniquely with an appropriate engraved logo and outstanding features that stand out in the technology accessories market (Moorhead, 2020). The products align with customer needs, tastes, and preferences that foster customer satisfaction. The firm easily identifies its hard disk drives, Ethernet adapters, data processing units, SSD controllers, and storage accelerators in the market. Marvell’s skimming pricing strategy is ideal for the wide variety of products since it differentiates the elements involved to ascertain their prices (Keegan, 2020). Its promotional strategy relies on value proposition and unique selling approaches that embrace word-of-mouth marketing and referrals. This aspect allows the firm’s brand to be easily identifiable, offers value, and gains a competitive edge in the market (Bates, 2008). The marketing strategy based on the four elements allows the firm to comprehensively cover a large market with easy recognition by suppliers, customers, and distributors. Marvell’s branding strategy uses corporate branding and brand identity in the market. Corporate branding is a technique that aims to define an organization as a whole by c...
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