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Pages:
12 pages/≈3300 words
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Style:
APA
Subject:
Management
Type:
Term Paper
Language:
English (U.S.)
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Topic:

Creation of a Strategic Communication Case Study

Term Paper Instructions:

The final project for this course is the creation of a strategic communication case study. Effective communication skills are critical to success in almost all managerial positions. Several challenges exist surrounding the creation and implementation of effective communications both internally (inside organizations between individuals and groups) and externally (outside organizations with markets, partners, and other third parties). Technology, change, and the various needs of stakeholders are just a few of the concerns that impact business communications. This course is designed to help you communicate effectively in a variety of business settings with both internal and external stakeholders. Effective communication is a necessary tool for managing people and organizations. In this project, you will enhance your skills and knowledge of techniques in various communications to lead change, develop and maintain relationships, and address sources of conflict through effective communications tied to organizational goals and core visions. Through the development of a strategic communication case study, you will gain comprehensive, hands-on experience in evaluating and constructing communications that inform, persuade, and influence intended audiences in order to achieve strategic goals. Using the provided case study, you will identify issues that must be addressed from an organizational perspective. Additionally, you will make informed decisions regarding what actions to take, paying particular attention to appropriateness of communications and mediums, as well as evaluating effectiveness. The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Three, Five, and Seven. The final product will be submitted in Module Nine. In this assignment, you will demonstrate your mastery of the following course outcomes: Differentiate appropriate communication strategies that address a variety of audiences Generate clear communication materials that promote strategic goals Develop communications using change management principles for supporting employee development Determine strategies to assess the reception of communication for informing appropriate next steps Analyze sources of conflict for determining appropriate communication response techniques for internal and external stakeholders

Term Paper Sample Content Preview:

Strategic Communication Case Study
Student Name
Institution
Course Name
Instructor
Date
Table of Contents Introduction. 3 Context 3 Communications Goals. 4 Internal Communication. 5 Internal Medium.. 5 Internal Target Audience. 6 Internal Message. 6 Internal Needs and Development 7 Internal Support 8 Internal Conflict 8 External Communication. 9 External Medium.. 9 External Target Audience. 10 External Message. 11 External Conflict 12 Follow Up. 13 Mission, Vision, and Goals. 13 Internal Monitor and Measure. 14 External Monitor and Measure. 14 Lessons Learned. 15 References. 16
Strategic Communication Case Study
Introduction
Context
Intending to reach five billion people by 2030, Sandeep Kochhars and his wife Vishwapriya Kochhars established the storytelling consulting company BlewMinds in 2016. Through social media stories, BlewMinds will have reached 725,000 individuals directly and 200 million readerships indirectly by 2021 (Agarwal and Jain, 2022). The business offers its clients speaking engagements, webcasts, conferences, and one-on-one training. The enterprise has had the most success on social networking site LinkedIn, where Sandeep has more than 600,000 followers.
BlewMinds encourages people and enterprises to advance via self-awareness and inner control. They offer various services, such as branding, influencer marketing, online advertising, corporate and diversity recruitment, human resources outsourcing, training, and coaching (Agarwal and Jain, 2022). Sandeep spends a few hours every day posting articles to his LinkedIn page. Over time, he gathered more followers, reaching a daily average of 1,000.
Vishwapriva was in charge of organizing everything and ensuring everything ran smoothly. She oversees mentoring, training, development, and consultancy. Additionally, she handled BlewMinds' corporate and recruitment programs, which aided in creating opportunities for some groups, including women, new moms, and individuals with impairments.
Initially, with BlewMinds, Sandeep and Vishwapriya decided to prioritize quality above quantity when selecting which projects to take on. Since they wanted to give each project their entire focus, they refrained from focusing on multiple projects simultaneously. While Sandeep advertised BlewMinds on his LinkedIn page and referenced BlewMinds in his post, Vishwapriva exploited BlewMinds by spreading the word of mouth to her professional connections. The first client for BlewMinds came from Sandeep's LinkedIn article, and many more are expected to follow. The two-person BlewMinds team decided that further assistance was needed. They hired five new personnel and started preparing them for full operational responsibility.
The creators of BlewMinds still have work to do, given the tremendous growth of the business in the short time since it began. BlewMinds must keep growing and adding services to reach five billion people by 2030. The business must deal with the fundamental problems preventing them from achieving their objective. Lack of business expansion and services are a few challenges BlewMinds encounters.
Communications Goals
An organization's communication goals outline what it hopes to achieve t...
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