COVID-19 CHECK-IN APP®. Management Term Paper Assignment.

Running head: COVID-19 CHECK-IN APP®1
COVID-19 Check-in App®
Student Name
College/University Affiliation
COVID-19 CHECK-IN APP®

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COVID-19 Check-in App®
1. Company Overview
ABC is a fictional medical informatics company headquartered in San Francisco, CA. Servicing U.S. as main market, ABC,operating for 5 years, has plans for expansion into Asian, particularly China, and South American markets. Founded by a group of entrepreneurs and supported by angel investors to fund existing operations and potential future ventures, ABC is driven by internal strong assets (human capital and solid financial backing) and favorable market conditions. Since inception, ABC has shown promising success in current niche U.S. markets and has proven up to company's mission statement:
ABC is committed to a world class medical services combining state-of-art innovations and best-in-industry practices. Through a wide portfolio of industry-recognized and market-proven products and services, ABC aims to improve healthcare across service spectrum in order to enhance patient well being, support operations in and out of patient admission and surgery rooms and contribute to community overall welfare.
This mission statement is well aligned to company's current and future strategies and plans to develop new products and services in order to enhance company's current market positioning and establish an enduring partnerships with as wide a network as possible of corporate customers, suppliers, regulatory entities and community at large.
2. COVID-19 Check-in App®: Service Description & Value Proposition
Informed by company's mission, aligned to current and future strategies and plans and in response to recent market developments, ABC plans a new service: COVID-19 Check-in App®. Given current COVID-19 situation, a market gap is identified for a service catering to
COVID-19 CHECK-IN APP®

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quick ad universal access to COVID-19 check protocols and facilities. Specifically, current situation is characterized by sporadic, often erratic, provision of COVID-19 check services by a wide range of service providers: governments, multinational pharmaceuticals, medical informatics companies and a plethora of church-/charity-/NGO-oriented services. The speed, accuracy, convenience and safety are shown, in more recent research and practice, indispensable to minimize impact of COVID-19 and, for that matter, to lift off much burden placed on medical facilities and public spreadsheets. COVID-19 Check-in App® is, accordingly, a multi-purpose app combining a wide range of services users usually get (or not) from different sources at often considerable cost. In essence, COVID-19 Check-in App® streamlines COVID-19 check services such as diagnosis, reporting, follow-up and medical advice. The embedded AI capabilities adds, moreover, a second edge to COVID-19 Check-in App®. That is, crawling integrated COVID-19 services from ABC'S vast database developed over years, COVID-19 Check-in App® optimizes services provided to corporate customers for more effective case management, particularly during crises and emergencies. COVID-19 Check-in App® is a business-to-business (B2B) service an...