Research Answer Questions PepsiCo Analysis

PepsiCo Analysis NameInstitutional AffiliationDate
Pepsi Cola is a company that specializes in the production of soft drinks and different types of grain snacks. Its headquarters are located in Purchase, Harrison in the New York in the United States. In the year ending 2017, Pepsi Cola reported a net revenue of $63.53 billion as compared to 62.8 billion in the year 2016CITATION Sta15 \l 1033 (Statistica, 2015). The company was formed after the merger of Frito-Lay Inc. and Pepsi-Cola Company in 1965. Indra Nooyi is the Chief Executive Officer of PepsiCo and he has been holding the position since 2006. The company is owned by different shareholders who have different stakes in the company.
PepsiCo falls under the oligopoly market. PepsiCo and Coca-Cola are the two main firms that produce homogenous products and they compete against each other and they can control the price of their products while taking into consideration the price of each other since they are competing for the same market. According to statistics in the year 2015, the market share of Coca-Cola was 48.5% and the market share of PepsiCo was 20.9%. The competitive advantage of PepsiCo lies in the distribution strategy that is used by the companyCITATION Hug \l 1033 (Hugh & Compton, 2017). It has numerous branches that are located in different parts of the world.
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