Week VI Research Paper Technology Research Paper Essay

WEEK VI RESEARCH PAPER
Disruption, markets, organizations and artificial intelligence
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Columbia Southern University- CSU
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New disruptive and innovative technologies have driven the digital transformation landscape in diverse industries and markets. These disruptive technologies are based on the innovations like big data and Artificial intelligence (AI). Data collection now generates huge amounts of data and information that companies need to analyze in real time to obtain useful knowledge on performance, markets and trends. Innovative and disruptive technologies are already being applied in different industries with remarkable success. These technologies give organizations a competitive edge over their peers. Artificial intelligence analyzes data obtaining prior knowledge of the situation for the subsequent decision making, and it has also changed different forms of processes and relationships.
Technology adoption has influenced service delivery, where there is more emphasis on customization and addressing the customers’ unique needs and expectations. Technologies like AI have improved the capacity to generate services that are customized to meet the customers’ needs and satisfaction. Bock, Wolters & Ferrell (2020), explored the changes associated with AI in services and the service literature and evaluated various theoretical perspectives on AI within service delivery. In marketing, disruptive technologies are increasingly used to improve service quality and this depends on access to relevant data (Bock, Wolters & Ferrell, 2020). There is flexible adaptation of AI in service encounters, which helps in learning and decision-making since AI is able to interpret data correctly.
There are different disruptive technologies associated with innovation such as big data analytics and the lower the barrier of entry for market entrants. Big data relate to the processes and tools that allow people and organizations to store data on a large-scale, process and analyze them, to later make decisions as well as help to identify behavior patterns. This technology enables decisions in real time from data analysis including adaptive predictive models, making predictions in real time and adapting to changes in customer needs. Despite increased need for big data collaboration, there are greater calls for regulating the sharing of big data where there is a delicate balance between control or regulation and innovation (Van den Broek & Van Veenstra, 2016). Technologies such as big data make it easier to use other disruptive technologies such as AI in supporting decision making.
There is increased focus on the application and effectiveness of emerging disruptive technologies in diverse industries and sectors since there are reported benefits to the users. Disruptive technologies are increasingly used to improve operational efficiency while they also weaken the value of investments in established technologies (Van den Broek & Van Veenstra, 2016). These technologies provide solutions and deliver benefits when they improve value and are a positive return on investments. Rodríguez-Espíndola et al. (2020) showed that disruptive technologies can play an imp...