Research on Amazon expanding to start Transportation Management Paper

RESEARCH ON AMAZON EXPANDING TO START TRANSPORTATION
Carlise V. Miles
Embry-Riddle University
December 2, 2019
Table of Contents TOC \o "1-3" \h \z \u 1.Introduction PAGEREF _Toc26300629 \h 32.Amazon's principle goods and services, market share, geographic locations where it operates, and major competitors PAGEREF _Toc26300630 \h 43.Amazon’s leadership and management philosophies PAGEREF _Toc26300631 \h 64.Amazon’s human resource management policies PAGEREF _Toc26300632 \h 95.Organizational design and marketing strategies PAGEREF _Toc26300633 \h 126.How Amazon manages cultural and ethical issues throughout the world PAGEREF _Toc26300634 \h 127.Ongoing Strategies related to global operations PAGEREF _Toc26300635 \h 138.Amazon’s e-commerce initiatives and strategies that have enhanced the growth of the company PAGEREF _Toc26300636 \h 14Market development PAGEREF _Toc26300637 \h 14Market Penetration PAGEREF _Toc26300638 \h 14Product development PAGEREF _Toc26300639 \h 15Diversification PAGEREF _Toc26300640 \h 159.Political environment and its effect on import/exports of the principal goods or services PAGEREF _Toc26300641 \h 1510.Conclusion PAGEREF _Toc26300642 \h 16
1 Introduction
Amazon is one of the leading e-commerce platforms in the world. It is based in the United States, Washington state, and has its headquarters in Seattle in the same state. The company is the second-largest private employer in the united states after Walmart, and this highlights its size and dominance in the e-commerce industry. The company became public in the late 90s, and though it took a while longer before it turned a profit, its strategic objective eventually paid off. As it grew, its market grew more prominent, and today it operates worldwide. Global operation is a logistical nightmare, and though Amazon has been trying to make the supply chain more efficient to help it remain competitive in the diverse global market. Recently, it started acquiring and leasing planes to expand its transportation capabilities and reduce the time between when a customer orders a product and when he/she receives it. It has also commissioned to build an airport in the US to handle its expanding aircraft fleet. The company has been acquiring startups such as Dispatch to help in last-mile delivery as well as attempting to perfect drone delivery. All these are measures to expand Amazon’s transportation capabilities and reduce dependence on other companies i.e., UPS, FedEx, and other partners.
Topics to be addressed will be; principle goods and services of Amazon, market share, geographic locations and major competitors. Secondly, this research paper will focus on Amazon’s leadership and management philosophies, human resource policies and recruitment strategies. This research paper will also detail a section on Amazon’s organizational structure and marketing strategies, how Amazon manages cultural and ethical issues globally, recent strategies for global operations. Additionally, this essay will cover Amazon’s ecommerce initiative and the political environment and finally a brief summary of the sections as the conclusion.
The methods that will be used to collect data for this research paper is secondary research. S...