Importance of Culture and Technology in an Organization

Importance of Culture and Technology in an Organization
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Introduction
Today’s global market is experiencing stiff competition, forcing companies to design strategies and tools to gain a competitive edge. Organizational cultures and technology practices play a significant role in a firm's performance. These elements are vital in establishing a differentiation strategy and other business metrics that facilitate the production of unique goods and services. Studies have shown that organizational culture and technology positively impact employee motivation. An increase in employee satisfaction results in a corresponding increase in motivation. This trend improves employee performance and leads to maximum output for the organization. This research deals with the importance of culture and technology in the organization. It argues that culture and technology are primary drivers for organizations' improved performance, productivity, and success.
The Problem
Many corporate managers struggle to survive in a competitive global due to challenging business characteristics. The challenges include rising international price competition and satisfying stakeholders' demands. Managers also have problems establishing an influential organizational culture and investing in appropriate technology to increase the company’s performance and productivity. Szczepańska-Woszczyna (2014) noted that poor cultural and technological integration affects the organizations’ financial performance and shareholders’ value. Szczepańska-Woszczyna (2014) further demonstrated that over 90% of business excellence initiatives do not succeed because of inappropriate cultural and technological integration in the corporate group.
The existing cultural difference is a major barrier to business performance. The absence of effective organizational culture and technological innovation is a significant cause of poor performance and productivity in the company (Leithy, 2017). The general business problem is that some organizations lack effective culture and technology, which often leads to poor performance and loss of productivity. The specific problem is that some managers lack strategies to develop influential organizational culture and technology to improve performance. Therefore, corporate managers need to understand the role of culture and technology in improving organizational performance and productivity.
Methodology and Research
This study aimed to understand the importance of culture and technology in an organization. A positivist research philosophy was adopted since the research sought to investigate the connections between elements in the phenomena. The methodology used in this study was secondary research from peer-reviewed journal articles published within eight years. Peer-reviewed articles were selected because they contain valid and reliable information. Both benefits and disadvantages of culture and technology to business were determined.
Organizational Culture
Organizational culture refers to the system of norms, attitudes, values, behaviors, beliefs, and habits that control individual practices ...