Comparison And Contrast Of Two Print Ads

Analysis of Two Ads Author Name University Name We have been waking up to Kellogg’s corn flakes and other products since 1907 when the company was founded. The same year, it launched a number of ready-to-eat breakfast cereals, and the brand revolutionized the way we enjoyed our breakfast and made its name worldwide. Today, various varieties of corn flakes are available in the markets, and these are considered an instant and great source of energy. Toasted corn flakes contain loads of minerals, proteins, iron, vitamins, and other similar ingredients. Fortunately, they got popularity in no time, and since their launch, toasted corn flakes have been used and liked by everyone (Lipton, 2000). Mostly our mothers want us to eat something healthy and energetic in the morning. Toasted corn flakes, being full of nutrients, promise to provide our bodies with sufficient calories and help us begin the day to its fullest. The current ad of toasted corn flakes looks quite appealing and attractive. Here a woman is shown in the display, delivering a big and positive message. This lady tries her best to engage the audience and makes them understand that toasted corn flakes have no alternative. They are not only full of energy but also are very tasty and mouth-watering. In one way or the other, she does her best to attract the people towards this product (Danesi, 2008). I must say that the overall presentation and color combination of this ad are remarkable. From the makeup of that lady to a smile on her face and to the text message displayed in the front, everything is quite engaging and adorable. However, the sales of other cereals are also growing, so how would Kellogg’s manage to maintain its reputation and brand name. For this purpose, the company has offered huge discounts on its toasted and plain corn flakes. Not only this but also it has adopted a lot of awesome marketing strategies. The purpose is to defeat the rivals, increase sales and generate more and more revenues (Reiss, 1986). The base ingredients of corn flakes are sugar, high fructose corn syrup, and flavors. They are prepared with great care, and the company does not compromise on hygiene or quality. Being rich in folate, these corn flakes ensure the production of new body cells, prevent birth defects and colon cancer, as well as save us from heart diseases and brain stroke. This particular ad was made years ago, but the message depicted in it is still unique and impressive. The lady, being a mother, knows what her children need early in the morning. Instead of getting them something low-quality, she opts for toasted corn flakes and combines them with cold milk (Belch, 2009). It’s indeed an excellent meal, and she is confident that her children and husband would love it. Rich in iron and cholesterol, these toasted corn flakes are enough to make her and her children’s day. In this specific ad, she looks happy and satisfied and gives an impression that she has provided her kids with the right kind of meal. She is confident that these corn flakes will make her children mentally and physically strong, and will allow them to stay energetic and motivated the whole day (Williamson, 2002). Owned by British American Tobacco, Lucky Strike is a famous American brand of smoking pipes...