Analysis of Netflix's Business Model

In this assignment, you will analyse the business model of a media/communication platform of choice using the Business Modelling Canvas (BMC) and write a 750 to 1,250-word report on it. Make sure it is manageable. For example, you cannot write about Alphabet/Google or Meta in such a compact report: that is just too big. Instead, focus on one of their services: Google Search, Google Ads, Facebook, Instagram, etc.
The analysis covers the platform as it operates at the time of writing, although it also includes contrasts with its early stages and key changes. Ideally, you discuss the same contemporary platform you discussed in your first assessment. This is highly recommended.
( It is not allowed to analyse Spotify in your report!!! )
An example report is available on Blackboard.
You will write a report that includes nine subtitles, one for each component of the BMC. Under key resources, you are required to specifically address how the platform leverages data as a key resource, including a discussion of applicable patterns.
Important notes:
• It might be tempting to use existing applications of the BMC you find online. That is fine as a source of inspiration as long as you cite them. Please be aware that these applications vary widely in quality, rigour/depth, and are often hopelessly outdated.
Requirements:
• Use standard margins
• Do not include a cover page, do not include logos
• Use Times New Roman, font size 12
• Justify the text, use 1.15 line spacing
• Include at least five to ten (or more if needed) substantial, reputable sources.
• You are supposed to draw on the lecture materials as inspiration for your discussion, but the lectures are not acceptable as references. Instead, use them as a starting point to find your own source materials.
• Use APA 7 referencing style with in-text references
Assessment criteria
The following rubric is used to mark your work:
- Discussion of building blocks refers to how well-substantiated and integrated your analysis the parts of the business model is. Keep in mind that the entire business model is a machine with well-aligned cogs. This implies that business model components communicate with and affect each other. For example, value propositions are targeted to specific customer segments, there might be differing channels to reach various segments. etc. Avoid simple enumerations. Make sure your analysis has sufficient depth. For instance: it is impossible to cover all Google services in a short paper without it ending up a superficial box checking exercise. Instead consider one Google service, such as its Ads platform. Trade a wider scope for increased depth. If you are unsure, consult your tutor.
- Referencing, source quality, and density comprises correct use of APA-style and the right number of high-quality sources. Quality goes over quantity. Every argument you include needs to be supported in some sort of evidence. Primary source materials are always better than secondary source materials. For example. Density means that there is sufficient coverage of sources: a paper that compares and integrates evidence is much stronger than a paper that writes paragraphs based on single sources.
- Text quality includes proper grammar, spelling, and flow. Make sure your text is intelligible.
Failure to comply with the formatting requirements may be additionally marked down.