Burger King Ad

Media Assignment: Burger King Ad
Student’s Name
Institution
Media Assignment: Burger King Ad
Reaching out to an audience to enlighten them about a product or service is a major hurdle for most businesses besides coming up with the innovative idea that gives rise to the product or service. Businesses have come up with a creative way of reaching out to a vast amount of audiences in the form of advertisements, and with the advent of digital technologies, new channels and platforms have emerged. Advertisements can be employed to serve different purposes and can be implemented in various ways. The information that the ad bears might have some factual backing or mere opinion from a reputable source or the promoters themselves. Effective advertising can be attributed to the mastery of the different purposes, means, and basis of the ad.
The fast-food industry is flooded with many industry players keen on becoming the top global brand. Burger King has been a key player in the fast-food industry for quite a long time. To outshine its major competitors including McDonald's and KFC, Burker King has been employing a series of adverts on several platforms to position itself as the best option for fast foods. “A Whopper of a Secret” ad by Burger King available on the company’s youtube channel and other social media sites emerged towards the end of 2019, depicting a smaller Big Mac behind a large whopper in every print, TV, or Out of Home ad (Burger King® UK, 2019). Burger King cheekily portrays its competitors as having smaller burgers while elevating its Whopper as the heftier option for those who love and crave a burger. The ad is more or less a differentiation strategy and a mere depiction of a larger burger than that of the ...