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6 pages/β‰ˆ1650 words
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APA
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Business & Marketing
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English (U.S.)
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Topic:

Managerial Report for Tesla Inc. 2023

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Read: Case Problem ‘Case Tesla Inc.’, by Frank T. Rothaermel
Prepare a Managerial Report* structured as follows:
Task 1-1: Structure and present your paper as a Managerial Report with a cover page, table of contents, executive summary, main body, and appendices. Expected length of Assignment 1: up to 6 pages APA format, excluding cover page, table of contents, and appendices
Task 1-2: How was Tesla able to enter the mass-market American automotive sector? Describe the business model of Tesla Inc. How is Tesla’s business model different from traditional car manufacturers?
Task 1-3: At which stage of the automotive industry life cycle is the electric vehicle industry? What core competencies are the most important at this stage of the industry life cycle? Tie your explanation to Tesla’s Master Plan 1.
Task 1-4: Evaluate Elon Musk’s Master Plan 2 and Plan 3. How realistic and achievable is the goal of producing 20 million EVs by 2030? Why, or why not?
Task 1-5: What is Tesla’s corporate Strategy? Do you believe it can be a source of a sustainable competitive advantage? Why, or why not?
(*) INSTRUCTIONS: How to write a managerial report: Skill Development Guide-Writing a Formal Report.pdf

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Assignment 1: Case Problem 'Tesla Inc, 2023'
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Table of Contents

Executive Summary. 3

Introduction. 4

Task 1-2. 4

Tesla's Entry into the Mass-Market American Automotive Sector 4

Tesla's Innovative Business Model Compared to Traditional Car Manufacturers. 5

Task 1-3. 5

The Automotive Industry Life Cycle Stage of Electric Vehicles. 5

Core Competencies for the Electric Vehicle Industry in the Growth Stage. 6

Task 1-4. 7

Evaluation of Elon Musk’s Master Plan 2 and Plan 3. 7

Realism and Achievability of Producing 20 Million EVs by 2030. 7

Task 1-5. 8

Tesla's Corporate Strategy. 8

Sustainability and Competitive Advantage. 9

Conclusion and Recommendations. 9

References. 11


Executive Summary
This managerial report comprehensively analyzes Tesla Inc.'s strategic initiatives and positioning in the electric vehicle (EV) market. It delves into the evolution of Tesla's corporate strategy, highlighting key components such as innovation, vertical integration, product diversification, and charging infrastructure. The report assesses Tesla's strategy's sustainability and competitive advantage, emphasizing factors like first-mover advantage, technological leadership, and their formidable Supercharger network. Furthermore, it evaluates the feasibility of Tesla's ambitious goal to produce 20 million EVs by 2030, acknowledging the company's strengths in Gigafactories, battery technology, and market demand while recognizing potential challenges. The report concludes that Tesla's strategic approach, grounded in innovation and sustainability, can indeed be a source of sustainable competitive advantage.
Introduction
As a vertically integrated clean technology firm, Tesla focuses on designing, developing, manufacturing, and selling highly innovative electric vehicles (EVs) as well as energy storage and generation systems. In order to achieve competitive advantage and sustainable growth, Tesla management should invest in market research to allow managers to make informed decisions. This managerial report delves into Tesla's entry into the automotive industry and business model, its stage within the industry life cycle, and the feasibility of Elon Musk's Master Plan 2 and 3. The report also delineated Tesla's corporate strategy to establish if it can help achieve a competitive advantage.
Task 1-2
Tesla's Entry into the Mass-Market American Automotive Sector
Tesla's triumphant entry into the mass-market American automotive sector stems from strategic decisions and innovations. They initially captured attention with the Tesla Roadster, a high-performance electric car that challenged electric vehicles' perception as purely eco-friendly, showcasing their potential for speed and style. Tesla's vertical integration in in-house design and manufacturing of key components like batteries and drivetrains contributed to cost control and groundbreaking battery technology, offering remarkable range...

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