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Topic:
Hofstede's Dimensions of National Culture and Examples
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1. List Hofstede's dimensions of culture and give a brief example of each.
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2. Describe an example of a low-context culture in action. You may not use an example from the book. You may make up a scenario, or find an example online (be sure to cite your source(s).
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3. Select a relatively new innovation and rate it on each of the characteristics that affect the speed of diffusion. Use a 1 – 10 scale, where 10 is Great, will be adopted quickly, and 1 is Terrible, will diffuse very slowly.
For this innovation, which characteristics do you think will have the least and the greatest impact on the rate of diffusion?
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The Global Economic Environment
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Hofstede’s Dimensions of National Culture and Examples
Power distance index (PDI).
All the member of a family accept and expect that power is unevenly distributed, from the father all the way the youngest child.
Individualism versus collectivism (IDV).
Persons within the society are expected to make their own choices and carry out their duties as individuals to contribute to the larger group, in the individualistic societies (The Hofstede Centre, 2013). While, back at home they are part of the family and are expected to contribute to the collective good of the family.
Masculinity versus femininity (MAS).
In the society, roles are more defined along the lines of gender. As such, when is more competitive and more assertive they are regarded as having a strong personality, while those that are more caring are seen to be soft and feminine.
Uncertainty avoidance (UAI).
People are more comfortable with what they know and are familiar with, while avoiding the un...
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