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Pages:
3 pages/≈825 words
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Level:
APA
Subject:
Business & Marketing
Type:
Other (Not Listed)
Language:
English (U.S.)
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Topic:

Products and Services and Pricing Marketing Report (Other (Not Listed) Sample)

Instructions:

How to report a marketing audit on a product audit price and company resource
instructions: This report is a group report and my part is focusing on product and price in the marketing audit, as well company resources and experience. ALL current marketing practices are detailed in this section but not critiqued.

 


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that closing the gap is too big of a task and their objective will be m r\ 'r P' ^ ^ ^ 1 Along with quantitative objectives, there may be some qualitatwe S # P°n*X careful that your objectives are not solutions to the problem. An obicctiv^°r Cv to develop a customer loyalty program" are solutions to the problem ant advcn**
here. No more than one-half page for each type. should nc«^ °r
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Competitive Advantages (Disadvantages?) - ©ne-toTwo P u,j „
Why is this product/service/company superior to its competitors? I have sc • six things but many of the so-called advantages are items where the comnanv ** competitors or the advantage is not measurable (i.e., friendliest service) MI 'S)V® “good* have one or two competitive advantages. These need to be recognized as the?■---V • f W IV | VJ I >V() I AGFS
Why is this product/service/company superior to its competitors? I have se
six things but many of the so-called advantages are items where the comnanv «
competitors or the advantage is not measurable (i.e., friendliest service) M11S)ust
have one or two competitive advantages. These need to be recognized as thl?, ^P№l'wl>
cornerstone on which a marketing plan is built. You may find that the compand i ^ >
major handicaps over which it has no control. These competitive disadvantagessVioutdh^°mC
identified. Clearly a plan may have to address these disadvantages as well. NOTE-v \
company will have competitive disadvantages. T“^
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Company Resources and Experiences - One to Three Pages
Generally, strengths and weakness come from an analysis of the company. Two previous
sections have allowed you to identify the unique strengths which form a competitive advantage
and the marketing audit has allowed you to identify marketing strengths and weaknesses. This
section allows you to complete the analysis of strengths and weaknesses by looking at the other
asnects of the business (i.e., management, human resources, finance, technology, production,
information management, etc.). You can think of this as a place for "miscellaneous- company
strengths and weaknesses. Ap/ ..
Environmental Anala sis . _ , external environments-
Social, Cultural, Demographic tactors^ ^
Economic and Business Conditionsrtfs.him',3/rvder,/com3mc:.mcmaster.ca/ads/ryderm/co^s'http://profs.degroote

source..
Content:


Products and Services and Pricing
Student Name
Institutional Affiliation
Products and Services and Pricing
Hamilton Fitness Academy offers various services to its customers. As mentioned earlier, the facility aims to help its members to achieve their fitness goals. The business provides fitness services in different packages. Whereas some of the packages are tailored for individuals, others are designed to be offered to clients in groups. The packages that are available include the following;
1-on-1 Personal Training
This is mainly provided to individuals based on appointment. The charges for the service range between $70 and $90 per month, depending on the coach and individual fitness goals. The pricing is fair because it is affordable, thus expanding the target niche.
Further, the pricing was done per the market dynamics and the pricing of the competitors. Hamilton has 16 coaches who offer this service to the customers. The service is provided to provide people with a rather individualized approach to fitness and health ("Hamilton Fitness Academy", 2019). Clients are allowed to work one-on-one so that they can realize their personal goals. The coaches also tailor the programs so that they can meet the specific needs of the clients, and training sessions will be scheduled on an individual basis.

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