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3 pages/≈825 words
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APA
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Business & Marketing
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English (U.S.)
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Products and Services and Pricing Marketing Report

Other (Not Listed) Instructions:

How to report a marketing audit on a product audit price and company resource
instructions: This report is a group report and my part is focusing on product and price in the marketing audit, as well company resources and experience. ALL current marketing practices are detailed in this section but not critiqued.

 


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that closing the gap is too big of a task and their objective will be m r\ 'r P' ^ ^ ^ 1 Along with quantitative objectives, there may be some qualitatwe S # P°n*X careful that your objectives are not solutions to the problem. An obicctiv^°r Cv to develop a customer loyalty program" are solutions to the problem ant advcn** •
here. No more than one-half page for each type. should nc«^ °r
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Competitive Advantages (Disadvantages?) - ©ne-toTwo P u,j „
Why is this product/service/company superior to its competitors? I have sc • six things but many of the so-called advantages are items where the comnanv ** competitors or the advantage is not measurable (i.e., friendliest service) MI 'S)V® “good* have one or two competitive advantages. These need to be recognized as the?■---V • f W IV | VJ I >V() I AGFS
Why is this product/service/company superior to its competitors? I have se
six things but many of the so-called advantages are items where the comnanv «
competitors or the advantage is not measurable (i.e., friendliest service) M11S)ust
have one or two competitive advantages. These need to be recognized as thl?, ^P№l'wl>
cornerstone on which a marketing plan is built. You may find that the compand i ^ >
major handicaps over which it has no control. These competitive disadvantagessVioutdh^°mC
identified. Clearly a plan may have to address these disadvantages as well. NOTE-v \
company will have competitive disadvantages. T“^
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Company Resources and Experiences - One to Three Pages
Generally, strengths and weakness come from an analysis of the company. Two previous
sections have allowed you to identify the unique strengths which form a competitive advantage
and the marketing audit has allowed you to identify marketing strengths and weaknesses. This
section allows you to complete the analysis of strengths and weaknesses by looking at the other
asnects of the business (i.e., management, human resources, finance, technology, production,
information management, etc.). You can think of this as a place for "miscellaneous- company
strengths and weaknesses. Ap/ ..
Environmental Anala sis . _ , external environments-
• Social, Cultural, Demographic tactors^ ^
• Economic and Business Conditionsrtfs.him',3/rvder,/com3mc:.mcmaster.ca/ads/ryderm/co^s'http://profs.degroote

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Products and Services and Pricing
Student Name
Institutional Affiliation
Products and Services and Pricing
Hamilton Fitness Academy offers various services to its customers. As mentioned earlier, the facility aims to help its members to achieve their fitness goals. The business provides fitness services in different packages. Whereas some of the packages are tailored for individuals, others are designed to be offered to clients in groups. The packages that are available include the following;
1-on-1 Personal Training
This is mainly provided to individuals based on appointment. The charges for the service range between $70 and $90 per month, depending on the coach and individual fitness goals. The pricing is fair because it is affordable, thus expanding the target niche.
Further, the pricing was done per the market dynamics and the pricing of the competitors. Hamilton has 16 coaches who offer this service to the customers. The service is provided to provide people with a rather individualized approach to fitness and health ("Hamilton Fitness Academy", 2019). Clients are allowed to work one-on-one so that they can realize their personal goals. The coaches also tailor the programs so that they can meet the specific needs of the clients, and training sessions will be scheduled on an individual basis.
Fascia Training
Hamilton Fitness Academy also offers fascia training services to its clients through different sports movements and activities aimed at improving the functional properties of the clients’ muscular connective tissues. These exercises are aimed at improving the functioning of ligaments, tendons, muscular envelopes, and joint capsules ("Hamilton Fitness Academy", 2019). Further, the fascia training helps in a training simulation. The service is available on an appointment, and it costs clients between $80 and $90 per month, depending on the activities and movements involved in the program. The pricing is a bit high, and this has discouraged various potential clients. There is a need to review the price and make it more affordable. However, Hamilton Fitness Academy’s justification might be because it has a few fascia training coaches. 
Boxing Bootcamp 
Hamilton Fitness offers its clients a hybrid of boxing and strength and conditioning classes. The classes help in toning, sculpting, and building the clients’ bodies to realize peak performance. The training is appropriate for all fitness levels. Training includes such activities as TRX bands, agility drills, weights, bag work, shadow boxing, and core strengthening. Classes are offered on Mondays and Wednesdays at 7 pm ("Hamilton Fitness Academy", 2019). Clients pay either $25 drop-in or $135 inclusive of tax for unlimited training per month, with a 3-month commitment. This is one of the most affordable services offered by the facility and attracts a high number of customers. 
Booty Bootcamp 
These services are offered to female clients for firming their booty. They include both vigorous and soft activities that help in shaping their bodies and giving them a firmer booty. The highest number of clients for the service is dancers and models ("Hamilton Fitness Academy", 2019). Classes are offered on Tuesdays and...
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