Data Collection Tool: Questionnaire

Data Collection Tool: Questionnaire
Student’s Name
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Data Collection Tool: Questionnaire
In order to determine the viability of a Mediterranean menu restaurant, a food truck that has sufficient feature will serve as the minimal viable product for testing the idea. To this end, the food truck will have all the key features that can be used to validate the viability of the idea (Gopi & Samat, 2020). The food truck will be operated in front of the proposed location for a period of one month to facilitate data observation as well as allow the determination of the idea feasibility (Rois, 2011). Data will be collected using online tools, whereby willing customers will be directed to the survey questionnaire hosted by the Survey Monkey.
Elements of the Questionnaire
Overall, the questionnaire will have four main sections. The first section of the questionnaire will focus on collecting the demographics of customers who will be served at the food truck. Notably, the information on the demographics of the potential customers will inform the planning of the physical restaurant in terms of ambience and menu pricing (Shin, Kim, & Severt, 2018). In the second section, the questionnaire will focus on determining how the customer discovered about the restaurant. Notably, this is essential information, as it will be used to develop marketing and promotional activities. To this end, advertising budget can be planned based on the data collected from potential customers.
The third section of the questionnaire will require the potential customers to provide information about the quality of the food at the MVP. Information can be used to improve upon the menu of the restaurant (Potter, 2019). The final section will collect data on the general experience of the potential customers with the MVP. The general experience of the customers can be effectively used to investigate essential elements of the dining experience and the extent to which the employed service people will contribute to the eventual quality of service rendered at the company (Rajput & Gahfoor, 2020).
Conclusion
Once the data is collected, it shall be analyzed to determine the various changes that shall be made to the MVP to translate it into the final product. To this end, the data will provide a basis for planning the launch of the restaurant once it has been determined that the menu is feasible and customers are willing to frequent the physical location.
Questionnaire
(Note: The information collected using the following online survey is mainly used to facilitate a study of the feasibility of the XYZ food truck. All the information that you shall provide with remain confidential.)
DEMOGRAPHICS
What is your name?
Which age brackets do you fit in?
10-20 years


41-50 years


21-30 years


51-60 years


31-40 years


60 years and above


Which of the following ethnicities best describe you?
White


Asian American


African American


Native American


Hispanic


Others (specify)


Which other these adequately describes your gender?
Male


Femal...