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4 pages/β‰ˆ1100 words
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Business & Marketing
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English (U.S.)
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Topic:

Change Resistance and Communication

Essay Instructions:

Write a 4–6-page paper in which you:
Diagnose the reasons for resistance to change.
Interpret the potential causes of resistance in the organization. Identify and describe three potential causes of resistance to your change plan. Identify and describe three potential sources of resistance to your change plan.
Create a plan for minimizing possible resistance to your change management plan.
Elaborate on the relationship between resistance to change and communication.
Evaluate three communication strategies.
Recommend one communication strategy that would be applicable to your organization. Diagnose why this communication strategy is best for your organization.
Create a solid communication plan for your change initiative.
Use at least four quality academic resources in this assignment.

Essay Sample Content Preview:

Change Resistance and Communication
Dominic Goodman
Strayer University
HRM 560
Dr. Beck
May 28, 2021

Change Resistance and Communication
Introduction
Although change is inevitable in an organization, it can be challenging to implement. For instance, if Starbucks identifies the need to extend the training period for new hires and baristas from the current 80 hours, not all employees might agree with it. Change must be incorporated into an organizational culture for it to be effective. Resistance to change by primary stakeholders in a firm is the primary cause of the failure of the successful change process.
Reasons for Resistance to Change
For organizations to implement change successfully, they must involve all stakeholders or change agents. However, the reasons for resistance to change might include job insecurity, the fear of the unknown, organizational politics, mistrust, and misunderstanding of why change is needed. Others are poor communication, loss of control and power, emotional turmoil, group resistance, unrealistic timelines, reward systems that are poorly aligned, and peer pressure (Amarantou, Kazakop...
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