2 pages/≈550 words
Business & Marketing
business concept paper for an imaginary ecommerce business (Essay Sample)
Objective: Project one Prepare a business concept paper for an imaginary E-commerce Business. Requirement: - The company should have a name and imaginary web address. - The following aspect of the business should be dealt. 1) Value proposition. 2) Revenue Model. 3) Market opportunity (what are all the target Markets and what are their potential commercial value). 4) Competitive advantage. 5) Marketing strategy. 6) Management team. 7) organizational structure Provide a logical system design for this e-commerce website Suggest what software should be used at different tiers. Note : you can write as an essay and can use bullate in it too, i have chosen website as jewellery and watches, source..
Name Lecturer Course Date BUSINESS CONCEPT PAPER Royal Collections is an online jewel store established in 2009 with its main offices situated in LA, California and Royal collective.com as the official website. At Royal Collections, we are driven by the goal of giving our customers a new taste of jewelry from our collection of over 300 brands and 15,000 unique ornaments to choose from. We have the ideal collection for weddings, anniversaries, gifts, and souvenirs, ranging from classical gemstone necklaces and enamel bracelets to modern amber pedants, diamond ringsand golden grills. Our value proposition is, "Simply crisp clean and the most elegant online jewelry store with unbelievable prices! We give value to your money.; Royal Collections uses the direct sales revenue models in which customers can directly order of item(s) of choice from the regularly updated website and add them to a shopping cart. Customers then pay for the items via PayPal and their purchases are shipped to them within a specified time, usually48 hours. The target market for Royal Collection is the average middle class population of USA residing in the urban cities within the California, Washington, New York and Texas. This encompasses both the lower middle class with an average annual salary of $25,000 to $50,000 and the upper middle class with an average of $100,000 and above. The competitive advantage that Royal Collections have over other players in the industry is online accessibility by company stakeholders, customers, suppliers and potential consumers. This not only ensures faster business transaction rates, but also acts as an online marketing strategy. In addition, several distribution points across the country make it possible for the company to deliver its products faster and more efficiently, thus reducing operation costs and increasing customer satisfaction. The marketing strategy employed by the company is aggressive...
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