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Pages:
1 page/β‰ˆ275 words
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No Sources
Style:
MLA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.32
Topic:

Pet Grooming Business

Essay Instructions:


Imagine you own a pet grooming business. You want to use market research to identify how you can grow your business but you are on a limited budget.
Review the marketing research techniques for collecting primary and secondary data, as outlined in Chapter 4.
Which techniques can you use for your small business on a limited budget?
Why you have chosen the techniques you did?
What information will you need and how will obtain it?
Why will you need the information to use the chosen techniques?
Your paper should be between 1-2 pages, double-spaced, font size 12, Times New Roman.

Essay Sample Content Preview:
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A pet Grooming Project
Several research techniques exist, including surveys, observation, experiments, personal interviews, and questionnaires. The budget to use these techniques varies because each uses a unique procedure. I aspire to conduct low budget market research for my pet grooming business. The best market research I would use for my low budget market research is online surveys and observations. I chose these techniques because they need a small amount to execute the research successfully while collecting enough data to inform the research question. The first technique, the online survey, is the most convenient. Most people are currently on social media. I would also identify the appropriate social media platform like Facebook, Instagram or Twitter to administer the survey, a process that does not require huge funding. It is also convenient for obtaining high representation with a...
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