Update on Reward Membership Program on Legal and Ethical Issues

Response: Memo Beauty Company
Student’s Name
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Response: Memo Beauty Company
TO: Key Stakeholders
FROM: Marketing and Sales Department
SUBJECT: Update on Reward Membership Program on Legal and Ethical Issues
DATE:
The marketing and sales department would like to bring to your attention some of the legal and ethical issues that have been unmasked by the company’s legal team regarding the proposal to accelerate reward membership in low-income markers. The department dully recognizes the legal team's concern and appreciates the important piece of advice on legal and ethical issues that may arise in the program. The marketing and sales team is, however, determined to see that the program becomes a success. Consequently, the team has sought to provide alternative recommendations on bypassing some of the legal and ethical concerns.
The team would like to acknowledge a genuine legal concern regarding collecting consumers' personal information and their privacy, as highlighted by the legal team. Widespread user data collection presents potential concerns about fraud, invasion of privacy, sale of personalized information to a third party, and can lead to annoying targeted marketing that may not be pleasing to the consumer (Martin & Murphy, 2017). The need for the consumer to consent to their data before collection and the autonomy to opt-out or discard information they had initially shared with the company comprise the other major legal concern relating to data collection. Young children deserve data protection as much as adults, and companies that attract minors ought to ensure maximum compliance to the legal obligations prote...