Toyota Motor Corporation's Vision Statement

Toyota’s Vision Statement
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Toyota’s Vision Statement
Toyota Motor Corporation, founded in 1937, is the leading car manufacturers in the world. The growth reflects the company’s vision that emphasizes a holistic approach to innovation and customer needs. The vision statement reads, “Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. We will meet our challenging goals by engaging the talent and passion of people, who believe there is always a better way” (Verma, 2009).
Toyota’s vision statement touches on the main areas of business and its targets, such as the emphasis on customer safety and the goal to be a leading car manufacturer worldwide. According to the vision statement, quality, social responsibility, innovation, and environmental conservation are the drivers of Toyota’s development. The “talent and passion of people” clause captures the company’s commitment to human development.
However, the vision statement is general about Toyota’s future of being a leader in mobility; it is...