Publix Stores: SWOT Analysis

Case Analysis - Part 2 (SWOT Analysis)
Publix Stores
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Case Analysis – Part 2 (SWOT Analysis)
Strengths:
1 Publix Stores has an exceptional track record for innovation, diversification, and development of new products to increase satisfaction (Harrison et al., 2018). Companies with corporate cultures characterized by continuous innovation and product development are likely to be increasing their sales and improve customer loyalty.
2 The company has highly skilled employees that are constantly nurtured through constant training development (Harris et al., 2018). A skilled and motivated labor force is considered one of the greatest resources that a firm can possess. Publix Stores prides itself on having skilled and motivated employees that put it ahead of the competition.
3 Publix Stores has a strong supply chain and distribution network that has been built since the 1930s (Harris et al., 2018). A stronger supply chain and distribution allows the company to get high-quality products from the best suppliers and have a wider market outreach to deliver for its potential customers.
4 The organization has a robust brand portfolio that gives it a competitive advantage over other retail industry companies (Harris et al., 2018). Publix has better brand recognition than other retail stores, especially in the states that have its retail outlets. In addition, many consumers prefer purchasing from the Publix brand because it has a reputation for fair pricing, high-quality products, and high levels of customers.
Weaknesses:
1 Publix Stores' organizational structure is not congruent with its contemporary business model and needs. The company has limited growth because it is employee-owned. Besides, the structure also keeps potential investors away from bringing more resources into the companies (Rynarzewska, 2019). Departmentalization of Publix Stores has also resulted in conflicts between management and leadership challenges.
2 The company does not invest adequately in market research and development. Inadequate investments in research place the company bellows its competitors and other market players in the retail industry (Harris et al., 2018). Deficiencies in research and development resources deter Publix Stores from competing effectively.
3 A lack of a strong feedback system in the company has resulted in poor information resources (Harris et al., 2018). As a result, Publix Stores find it difficult to manage information and utilize it for the benefit of its stakeholders.
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