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8 pages/≈2200 words
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APA
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Management
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English (U.S.)
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Assignment 5 Airline Case Study. Norwegian Air Shuttle

Essay Instructions:

We will be looking at Norwegian Air Shuttle, expect for a lot of your information to come from recent professional sources (Norwegian's website, Forbes, Financial Times, however as a graduate level class I would also expect to see a good number of peer reviewed journal articles used.

 

Assignment 5 Airline Case Study 
 
M9 - Written Assignment 5 This last assignment provides an opportunity to employ your airline industry knowledge and the course content in the analysis of a specific airline’s operation and business model. Your instructor will assign the airline. You will need to locate several timely and authoritative articles. Potential sources for articles include Air Transport World, Airline Business, the Wall Street Journal, Aviation Daily, New York Times and other major newspapers. ATW, Airline Business, and the WSJ are available through ProQuest and Aviation Daily is available through the Aviation Week Intelligence Network, both databases are included in the Hunt Library electronic databases. Your instructor may provide some references for you. 
Your analysis should begin with a detailed overview of the airline. Most subjects covered during the course are applicable. All of the following aspects of the airline’s business model should be addressed (you may wish to review the Dimension of Competitive Scope, Page 81, Airline Operations and Management):  A brief history  Route architecture  Fleet type(s) and size  Product  Cost structure  Fare structure  Distribution  Promotion  Target passenger segment(s)  Competition  Profit history 
Next, explain how and why the airline has succeeded or failed, exploring questions such as: Is the business model sound or is it inherently flawed? Does the airline enjoy any competitive advantage? Has the airline successfully adapted to the changing environment? What are its future prospects (if any)? Your paper should be six to eight pages in length in APA style including a title page and reference list; however, an abstract and table of contents are not necessary. Cite all sources. 
This analysis is worth 15% of your course grade. The five written assignments comprise 50% of your grade

Essay Sample Content Preview:

Norwegian Air Shuttle
Student’s Name
Institutional Affiliation

Norwegian Air Shuttle
A Brief History of the Norwegian Air Shuttle (NAS)
The establishment of the Norwegian Air Shuttle (NAS) took place in 1993. Since the airline was founded, it has been growing and has become among the biggest low-cost carriers (LCC) globally. In 2002, NAS added Boeing 737 in its fleet, which is the reason why it reduced its fares. The airline keeps introducing new aircraft and launching new routes in South America, the United States of America (USA), Europe, and Asia. Currently, NAS has approximately 160 fuel-efficient aircraft that has a mean age of 4.6 years. The new aircraft enable NAS to offer excellent services to its customers, preserve the environment due to reduced air pollution, and maintain its vision, which is providing affordable fares to all individuals. The airline employs around 11,000 employees. Customers can choose from 500 routes and more than 150 destinations, namely the Middle East, Canada, the USA, Asia, North Africa, South America, and Europe. NAS is one of the best and LCC worldwide that serves millions of passengers without compromising its high-quality services, which keep clients coming back.

Figure 1: NAS at a Glance.
Route Architecture
The majority of people like NAS since it offers affordable and high-quality services to its customers flown using numerous routes. For instance, clients can choose over 500 routes. For this reason, individuals can get connected to various destinations by using pathways of their choice. Additionally, NAS offers the best fares as compared to other airlines that provide similar services. The following is NAS route architecture showing some of the airline destinations.

Figure 1: NAS Route Architecture.
In most cases, a month does not end without NAS announcing a new long-haul route. Despite the availability of other LCC in Europe, such as Wizz, Vueling, and Ryanair, many individuals prefer NAS due to its routes flexibility (Coolidge, 2018). NAS offers outstanding services and has developed a superb reputation over time, which makes it unique. Consequently, NAS operates on different routes, which makes it convenient for its customers worldwide.
Fleet Type and Size
When it comes to the fleet, NAS keeps adding new and fuel-efficient aircraft in its fleet to ensure that it gives its customers the best services. The airline understands the significance of acquiring new aircraft since they are environmentally friendly, clients like them since they are comfortable, and NAS maintains its vision of providing affordable fares to all people. The table below portrays some of the fleet belonging to NAS.

Figure 2: NAS Fleet Matrix.

Figure 3: NAS Fleet List

Figure 4: Pictures of Boeing 737-800 and 737 Max 8.
As NAS continues to grow, it brings on board new aircraft, which make the airline able to offer low fares as compared to its competitors. For instance, in 1995, NAS’ revenues were NOK 86.6 million, where it made a profit of 2.9 million. As such, NAS added its fourth Fokker 50. By 1999, NAS had 6 Fokker 50s, and in 20,000 flights it flew around 500,000 passengers. In the same year, the firm had a revenue of 172 million an...
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