Management in Global Business Environment Management Essay

MyHealth Fitness Centre
Student Name
Institutional Affiliation
MyHealth Fitness Centre
Introduction
Target country
The business targets Wisconsin. The market has is considered ripe for a gym business due to various factors. In 2010, the state was estimated to have a population of 5,686,986 ("Obesity Facts and Numbers", 2017). Those who had attained the age of 18 and over were 76.4% of the population. The youth constituted the remaining 23.6%. It has also been established that overweight and obesity are the main health issues facing the population.
Service
The business will offer high quality services so that it is regarded the standard to be used by other gym businesses in evaluating themselves in terms of technology, knowledge, customer service, and equipment. We shall use the latest and best technology in assisting our clients during their exercise training so as to make the training enjoyable and fun, and to give customers variation. Further, we will help customers in any possible way to achieve their health and fitness goals and to sustain good health. This will be achieved by focusing on their emotional and physical needs, abilities, and interests. The business will also focus on exciting, motivating, assisting, exhorting, and sustaining people during their training sessions. This will also be extended to the people living around the business.
Size of market
Analysis of data from the region was conducted. It was established that 62.8% of the adults in the area are overweight and their Body Mass Index is 25 or greater ("Obesity Facts and Numbers", 2017). Further, 26.3% are obese and they have a Body Mass Index of at least 30. Studies also show that only 46.6 % of adults achieve a minimum of 300 minutes of moderate training in aerobic physical activity; others also undertake 150 minutes of intense exercise in aerobic activity ("Obesity Facts and Numbers", 2017). Statistics show that 22.0% of the adults fail to participate in any physical activity even for a week. One of the major reasons that they cite is that they do not have any gym near them. Others claim the available gyms are too expensive and they lack motivation. There is thus need for gym services that are accessible and affordable for the interested parties.
Socio-cultural acceptance of the service
As mentioned, the gym will be located at Wisconsin. This is because the neighbourhood has a high rate of people with obesity and few gyms whe...