AI's Implications and Regulations in the Public Relations (PR) Sector

Innovate PR Final
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Innovate PR Final
Introduction
For decades especially in the 21st century, the world has been experiencing tremendous growth and development in every field thanks to technological development. Artificial intelligence (AI) cannot miss the list when mentioning some recently developed technology. Artificial intelligence has been gaining massive popularity; thus, it is essential to understand what it entails, including its strengths, impacts, and parameters used to study it. The technology comes with several benefits and risk factors, which need more understanding to ensure it assists in enhancing the well-being of people in all rounds. Therefore, this paper evaluates AI's implications and regulations in the public relations (PR) sector.
Research question
What are the implications and regulations of artificial intelligence (AI) in the public relation sector?
Literature Review
AI is a sector of computer science where programmers try to develop an intelligent machine that can behave, think, and act like humans. This area was once developed in an attempt to replicate human features. Artificial intelligence comprises many phases of planning, thinking, analyzing data, and forecasting results (Ehlers, 2021). The AI comprises humans, knowledge bases, and an algorithm set. These elements function together in diverse facets versus being separate.
On the other hand, chat GPT refers to an AI chatbot developed by Open AI. It is trained with vast amounts of language data to forecast the next word of a sentence effectively. It is trained to respond to human queries when they ask questions. The attributes of chatGPT are many, including holding conversations with a person, text translation, writing computer codes and essays, and developing content for marketing. Recently, AI has played a significant role in responding to crises by predicting extreme events that can lead to crises. It can provide essential insights concerning risks to impacted populations (Beduschi, 2022). Thus, AI systems can significantly perform predictive analysis to prepare people for responding to a crisis.
With time, AI is projected to continue to grow and evolve and thus significantly affecting the work and lives of numerous individuals. Incorporating AI is difficult and needs a comprehensive understanding of the possible benefits of the upcoming technology. Okonji (2023) asserted that even though AI is a technology that can contribute to several advantages, it can also be used for evil work. Its negative effect can be deteriorating for humanity to control or last. Therefore, there is a need for international treaties and controls to be embraced to monitor this Promethean technology. Understanding AI can help researchers to evaluate its advantages in a detailed manner effectively. Soken-Huberty (2022) purported that it could be essential in reducing human errors when programmed efficiently. This study showed that AI projected 78% accuracy of a patient experiencing sepsis would eventually die after 30 days once released from ICU.
Artificial intelligence (AI) has greatly impacted how people live and work because they can use facial reco...