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2 pages/≈550 words
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Creative Writing
English (U.S.)
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Evaluating Messages: Business Communication For Professionals (Essay Sample)


Because effective communication is at the heart of a successful business, writers must be able to determine what is effective, what is not, and why. Poorly constructed internal documents, in particular, can be problematic because they affect employees’ understanding of company business protocols.
Review the document called ABC Enterprises Introduction Letter Preview the document [Docx, File Size 20 KB]. Then, write a brief critical analysis in which you address the following questions:
What is the purpose of the document? Does the document effectively support its intended purpose? Explain your reasoning.
Who is the audience for this document? Does the document effectively target its intended audience? Explain your reasoning.
Is the format of the document appropriate for its intended purpose and audience? Explain your reasoning.
Does the document contain factual, practical information written in a concise, clear manner? Explain and provide examples to support your reasoning.
From an overall perspective, what makes this document effective or ineffective? Support your reasoning with evidence from your textbook or another appropriate source.
If you were asked to rewrite this document, what changes would you recommend? Why?
Submit your finished critical analysis of approximately two pages, double-spaced (about 500 words) and formatted according to APA requirements (title page, references page, etc.). Follow this naming convention for your file before submitting it. The file should be Word or txt (No PDF):


Evaluating Messages
Student’s Name
Institutional Affiliation
Evaluating Messages
The document is a business introductory letter. The letter is written by a Senior Contracting Specialist for ACME Widgets, Inc. who intends to inform ABC Enterprise of their products. ACME Widgets, Inc. is an organization that produces widgets and would like to distribute to ABC Enterprise. Jim Smith, the Senior Contracting Specialist for ACME Widgets, inc., wants to schedule a face-to-face meeting and discuss the possibility of a business partnership between the two companies. However, the business introductory letter fails to support its intended purpose effectively. In the letter, Smith fails to give the details lucidly and does not directly mention the intention of ACME Widgets, Inc. to supply widgets to ABC Enterprises. Additionally, Smith fails to provide the contact details for ACME Widgets, Inc. and errs when he mentions ‘Boeing’ instead of ACME Widgets, Inc. Overall, while his intended message is insinuated, the letter fails in expressing a clear and consice message.
The audience for the letter is Terry Williams, an employee of ABC Enterprise. In the letter, ACME Widgets, Inc. seeks an audience with ABC Enterprise, informing the latter of their business and a business proposition to supply widgets. Smith also mentions Mary Jones, an ABC Enterprise’s client, who referred him to them. The letter effectively targets its client, clearly mentioning both the recipient and the company. Additionally, the document also mentions the referral client, th

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