Evaluating Messages: Business Communication For Professionals

Evaluating Messages
Student’s Name
Institutional Affiliation
Evaluating Messages
The document is a business introductory letter. The letter is written by a Senior Contracting Specialist for ACME Widgets, Inc. who intends to inform ABC Enterprise of their products. ACME Widgets, Inc. is an organization that produces widgets and would like to distribute to ABC Enterprise. Jim Smith, the Senior Contracting Specialist for ACME Widgets, inc., wants to schedule a face-to-face meeting and discuss the possibility of a business partnership between the two companies. However, the business introductory letter fails to support its intended purpose effectively. In the letter, Smith fails to give the details lucidly and does not directly mention the intention of ACME Widgets, Inc. to supply widgets to ABC Enterprises. Additionally, Smith fails to provide the contact details for ACME Widgets, Inc. and errs when he mentions ‘Boeing’ instead of ACME Widgets, Inc. Overall, while his intended message is insinuated, the letter fails in expressing a clear and consice message.
The audience for the letter is Terry Williams, an employee of ABC Enterprise. In the letter, ACME Widgets, Inc. seeks an audience with ABC Enterprise, informing the latter of their business and a business proposition to supply widgets. Smith also mentions Mary Jones, an ABC Enterprise’s client, who referred him to them. The letter effectively targets its client, clearly mentioning both the recipient and the company. Additionally, the document also mentions the referral client, thus helping in creating the much-needed rapport. The letter also shows the audience’s address, indicating a high level of business interest. In the document, Smith also expressly narrows down to the types ...