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Communications & Media
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English (U.S.)
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Twitter Leader Competencies

Essay Instructions:

For this assignment, you need to identify a leader on Twitter with at least 10K followers. Focus on selecting a leader of an organization, charity, governmental agency, etc. Do not choose a celebrity. Based on your review of his/her digital content (tweets/re-tweets), identify his/her three competencies that you believe helped this person become a leader on Twitter. These should be based upon the competencies presented by Ruben (2006) and discussed in week 5.
In preparation for this assignment review the PowerPoint slides from week five and read Ingerson, K. & Bruce, J. (2013). Leadership in the Twitterverse. Journal of Leadership Studies, 7(3), 74-83.
Assignment Instructions: For each of the competencies that you select connect the tweets to two different sub-dimensions of that competency. For example, if you select Personal Competency then for example you should connect one tweet to the sub-dimension Character, Personal Values, & Ethics and one tweet for example to the sub-dimension Self-Discipline & Self-Confidence. You must define and describe each of the three competencies and six sub-dimensions that you are writing about in your own words. Be sure to justify your reasoning.
Organization of the Paper:
Begin with a brief introductory paragraph introducing the leader you picked for this assignment and the three competencies you will be discussing throughout the paper (5-6 sentences). Remember that there are five competencies identified by Ruben, each with 7 sub-categories.
Name and define (in your own words) the first competency briefly and explain your reasoning for selecting this competency for your leader. Make sure to include the original digital content (TWEET) of your leader to justify the competency you have chosen (e.g., 2 original tweets/retweets from Twitter). Connect each tweet to two different sub-dimensions of that competency.
Name and define (in your own words) the second competency briefly and explain your reasoning for selecting this competency for your leader. Make sure to include the original digital content of your leader to justify the competency you have chosen (e.g., 2 original tweets/retweets from Twitter). Connect each tweet to a different sub-dimensions of that competency.
Name and define (in your own words) the third competency briefly and explain your reasoning for selecting this competency for your leader. Make sure to include the original digital content of your leader to justify the competency you have chosen (e.g., 2 original tweets/retweets from Twitter). Connect each tweet to two different sub-dimensions of that competency.
Conclude with a paragraph of lessons you have learned from the assignment. Based on your analysis, describe which competencies do you think you need to develop to be influential in digital contexts and provide your reasoning.
Format: Make sure to include your name on your paper!!! Automatic 5pts deducted for no name!
Approximately 5 typed pages (double-spaced), 1-inch margins right, left, top and bottom, times roman font
Make sure to include in-text citations for Ruben and ALL TWEETS; Include a works cited page; no separate cover page is needed.
Citations: Cite Ruben and each tweet in your paper and include your citations in your references. In text citations for Ruben would look like: Personal competency as described by Ruben (2006) includes character, personal values, and ethics . . . For twitter in-text citations you would write: Obama (2012, November 7) demonstrated enthusiasm, a dimension of the personal competency, when he posted a photo of Michele and himself after the 2012 election. You would then include a full reference for that tweet in your reference section.
References: (Twitter example) Obama, B. [BarackObama]. (2012, Nov 07). Four more years. http://t(dot)co/bAJE6Vom [Tweet]. Retrieved from https://twitter(dot)com/BarackObama/status/266031293945503744 (Links to an external site.).
Ruben, B. D. (2006). What leaders need to know and do: A leadership competencies scorecard. Washington, DC: NACUBO.
APA Resources
OWL Purdue University - Online Writing Lab: APA General Format, https://owl(dot)english(dot)purdue(dot)edu/owl/resource/560/01/ (Links to an external site.).
OWL Purdue University - Online Writing Lab: APA In-Text Citations - The Basics, https://owl(dot)english(dot)purdue(dot)edu/owl/resource/560/02/ (Links to an external site.)
OWL Purdue University - Online Writing Lab: APA In-Text Citations - Author/Authors, https://owl(dot)english(dot)purdue(dot)edu/owl/resource/560/03/ (Links to an external site.)
OWL Purdue University - Online Writing Lab: Quoting, Paraphrasing, and Summarizing, https://owl(dot)english(dot)purdue(dot)edu/owl/resource/563/1/ (Links to an external site.)
OWL Purdue University - Online Writing Lab: APA Reference List - Basic Rules, https://owl(dot)english(dot)purdue(dot)edu/owl/resource/560/05/ (Links to an external site.)
OWL Purdue University - Online Writing Lab: APA Reference List - Electronic Sources, https://owl(dot)english(dot)purdue(dot)edu/owl/resource/560/10/ (Links to an external site.)
OWL Purdue University - Online Writing Lab: APA Reference List - Author/Authors, https://owl(dot)english(dot)purdue(dot)edu/owl/resource/560/06/ (Links to an external site.)

Essay Sample Content Preview:

Twitter Assignment
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Instructor’s Name
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Twitter Assignment
Introduction
Twitter is one of the social media sites that leaders have embraced to share their ideas, opinions, and advice with their followers. One such leader is Aaron Levie, who is the CEO of Box, a B2B cloud-based company serving 97,000 companies (Box, n.d.). The tweets shared by Levie show that he is not only an expert in the field of technology but also an advisor for startups seeking to start operations using internet-based technologies. The tweets shared by the leader can provide a glimpse of his key leadership competencies. The three leadership competencies that Levie demonstrates through his tweets are analytic, positional, and organizational. These competencies alongside two sub-dimensions of each are examined in the sections that follow.
Analytic Competency
Analytic competency is the first ability that Levie demonstrates, judging from his tweets. Analytic competency is the ability to be thoughtful, self-aware, and attentive of not only one’s own feelings and purposes but also those of others (Ruben, 2006). I selected this competency for the leader because, through his tweets, I found him to be extremely aware and attentive to what is happening in the world of business technology. The leader also offers insightful ideas, which to a great extent shows that indeed he possesses analytical competency. Levie (2022, February 12) shared this tweet that depicts his analytical competency:
There are thousands of important things that you have to get right on the journey of building a business. But the thing that matters most, and ultimately takes priority above all else, is solving the customer’s problem far better than before. It’s that simple.
This tweet by Levie demonstrates problem-solving, which is a subdimension of the analytic competency. Problem-solving means the ability to evaluate a situation, identify potential courses of action, and make a follow-through to ensure it is addressed (Ruben, 2006). Levie (2022, February 12) shows his passion for solving customers’ problems, which he considers the top priority for building a business. Therefore, from the tweet, one can deduce that Levie is a leader who loves to solve problems. In this case, not only is he interested in solving customers’ problems, but also the challenges that business people face as they build their businesses.
In another tweet, Levie (2022, January 21) notes that “Markets will go up and down. Building something durable that you’re insanely excited about seeing in the world is the best way to get through any of the challenges along the way.” This tweet portrays a leader who has a broad perspective of how a business ought to be built. This is consistent with the system, organizational, situational analysis sub-dimension of the analytic competency, which means the ability to focus on the big picture and examine the short-term and strategic concerns (Ruben, 2006). In the tweet, it is deducible that Levie (2022, January 21) understands that markets going up and down in the short term can affect a business significantly, and therefore, he advises his follo...
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