The Need to Use Sampling and Coupons

Communications/Memo
Student Name
Institutional Affiliation
Date
To: Mr. Donaldson, Marketing Director
From:
Date: 8th September 9, 2021
Subject: The Need to Use Sampling and Coupons
I write to share the discoveries I have made while sampling our competitor's product.
The purpose of the visit was to sample an electronic device and see the promotional approaches the competitor has done to consumers to make the product attractive. A week ago, I went to Walmart, where I wanted to sample an electronic device. I was also interested in the effectiveness of sampling and coupons the competitor uses.
The coupons were offered inside the store. The store distributed the coupons for the electronic devices in the same aisle the electronics were sold. Since I went to the store to purchase the particular electronic device, getting a coupon on the very aisle where the product was located enticed me to make a purchase. When I want to buy electronics, I usually visit different stores to compare prices and the various offers. Once I have established the store with the most favorable price, I then purchase in the particular store. This time around, because of the coupons offered, I felt that the price was way too low, and hence I did not need to move to other stores to look for a lower price. The presence of coupons on the same aisle enabled me to make the purchase decision.
The store offered a combination of manufacturer coupons and store coupons. Manufacturer coupons are issued by the specific product manufacturer (Sedliacikova et al., 2020). When a client uses one of the coupons in a store, the manufacture reimburses for the discount. In such a case, the store does...