Industry Analysis

Industry Analysis
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Industry Analysis
The American national film industry is the leader in the global production of artistic expression through film (McDonald & Wasko, 2008). The industry established its dominance in the twentieth century. Before this period, the film industry was not commercially exploited. However, Americans realized the potential gains that moving pictures could bring. Hence, through small companies such as the Kalem Company and The Champion Film Company, film enthusiasts and ambitious business people began producing short films. By 1910, Hollywood was a phenomenon. However, it was not until 1913 that Hollywood productions became mainstream. The studio system was introduced in 1922 but later declined in the 1940s (McDonald & Wasko, 2008). By this time, there were recognizable Hollywood celebrities such as Clark Gable and Gene Kelly.
The studio system's endurance was only enabled through bold actions such as the production of James Bond's Dr. No. This gave rise to a new wave of cinema that saw films produced on big budgets. The works of filmmakers like Francis Coppola and Stanley Kubrick became popular. Then other eccentric filmmakers such as Steven Spielberg and Martin Scorsese emerged, and by the 1980s, Hollywood was poised for a change in cinematic production (McDonald & Wasko, 2008). Hence, films in the action genre became popular as the technology required to make such films was now present. Also, some new actors were willing to do physically demanding scenes. Now, contemporary cinema is what we have. Today's productions are mainly remakes of twentieth-century works, comic book adaptations, novel adaptations, and biography films. Still, the Hollywood industry endures, and one can only wait and see what else this dominant industry can produce.
The American film industry's main players are Warner Bros., Walt Disney, Universal Pictures, 20th Century Fox, Paramount Pictures, and Sony Pictures (Clark, 2019). Warner Bros. was established in 1923 by Time Warner. It is known as one of the pioneers of franchise films. Its major productions include Harry Potter and Batman. Walt Disney has impacted younger audiences with films such as Frozen, Peter Pan, and Snow White. Universal Pictures is the oldest film studio in America, established in 1912 (Clark, 2019). The company has produced classics such as Jaws, Jurassic Park, and Hannibal. 20th Century Fox has been the main driver of contemporary cinema. It has produced films such as Avatar, X-Men, and Star Wars. Paramount Pictures is another pioneer of franchise films. The company boasts productions such as Indiana Jones, Mission Impossible, and Titanic. Sony Pictures boasts the largest studio in Hollywood (Clark, 2019). Despite this, the company has only managed to produce a few blockbuster films such as Spider-man and Men in Black.
The American film industry is organized, just like any other industry in the market. Production is done by studio executives (Cook, 2016). They receive and approve the production of a certain movie based on an...