Critical internet analysis Communications & Media Essay

My requirement is that you must find 10 journal article peer reviewed, you must actually use these sources and provide me with the paragraphs in the original text.
Please be sure to paraphrase the real references and those references must be journal articles. Our teacher is very strict. and please provide these references to me. (pdf)
for example, i am boy (jack, 2010). If i can't find any evidence about "i am boy" in Jack's article. I will get a big trouble.

ARIN 2610 Assignment 3 tip sheet

Critical internet ecology analysis

Weighting 45%   1800 words   Due Friday November 20^th Week 12

Please follow the structure (7 questions) and please have a look at example

In this assignment, you will profile and critically analyse the transformative effect of an internet service, platform, company or group in economic, political social and/or cultural terms. Please choose an entity related to one of the topics we have studied this semester. You will also map, using a diagram, the online ecosystem that this entity is part of.

Using theoretical concepts from your readings and independent research, you will situate this entity historically, economically, politically and culturally within its internet ecosystem and discuss how its products, services and strategic promotions have been used in transformative ways e.g. to alter business models online, to change the way that people relate socially and/or politically, or to help mobilise social or cultural change.

The company may be a social networking service, a social media or social management company or agency, a games developer or digital arts collective. In your analysis will define the type of entity and its role as an agent of internetworked change.  You will give a historical overview of its development, analysis of its ownership, business model and research agenda, and discussion of any political or regulatory debates that it figures in locally and internationally.

You will also produce an infographic (a flowchart or other diagram) showing how this company is interdependent with other competitors, clients, service providers and regulators or watchdog bodies. This is your ecosystem map.

We’re expecting that in your critical analysis you will use theoretical concepts from your readings and independent research, giving weight to evidence from peer reviewed sources like journals, reports and books.

provide a bibliography of all referenced works and should include at least 10 academic bibliographic references, not just media articles.  

Choosing the entity:

The entity whose transformative effect you analyse might be may be a social networking service, a social media or social management company or agency, a games developer or civil society group. In your analysis you will define the type of entity it is (eg. social media platform, games platform, online accommodation service, video streaming service), and discuss its role in transforming our internet use and our world.

Structuring the analysis: 

1. Introduction: What is the company or entity you have chosen to analyse, and why has it had a transformative effect on our use or understanding of the internet and our economic, political, social or cultural worlds?

2. What type of an entity is it, what is the history of its development and how has it come to have such a transformative effective?

3. Who owns it and what is its business model?

4. What is its place in its industry or social ecology? Does it work with partners?  Does it have competitors? Who supplies it with goods or services?  Who regulates it?  Who uses it?

5. Draw a diagram that shows these actors in relation to each other.  Use Word Smart Art (you will find this under the Insert menu) to create a flowchart or other diagram.

6. How is this entity transformed our use or understanding of the internet? How is it innovative? (you may have two or three points to make here).

• Has it changed the way people relate socially and/or politically?


• Did it introduce a new type of business model online?


• Has it been used to mobilise social or cultural change?


• Has it triggered new regulatory processes?

7. Summary – how has this entity been part of an Internet transformation, changing some aspect of the way we live, work or play?

Marking criteria:

The Critical Analysis should demonstrate:

• a critical understanding of the history, politics, economics and cultures of the internet and internetworked technologies


• awareness of social & cultural issues arising from networked change


• skills in web writing (chunking, lists, SEO practice, effective and appropriate use of anchor link words)


• skills in web and social media production (use of relevant, illustrative multimedia content; correct attribution of all images including third party content; infographic showing relevant internet ecosystem; all titles, captions, and alt text on images uploaded)


• capacity for independent academic research, analysis and critique


• clarity of argument & depth of research


• presentation (meets word count; accurate citation and referencing; correct spelling, punctuation and grammar)

When you have finished posting your essay on the blog, please upload a Word version of your essay via the Assessment 3 Canvas assessment link. If any plagiarised or ghost-written material is detected you will receive no marks for this task.

Frequently Asked Questions

What is critical analysis?

• Be skeptical of claims made by companies for their technological innovations


• Break down the claims made for the technology and evaluate them


• Be aware of the history, the ownership and the political economics of this technology


• Consider how the utopian potential and the dystopian problems are framed


• Are there questions about the utility or feasibility of this innovative company?


• Be aware of the power relations this technology sets up – who benefits and who doesn’t? Who is excluded or marginalised? What are the regulatory issues at stake in the transformations this entity has triggered?


• Make your own judgements, based on evidence.

How do I create my ecology diagram?

Microsoft Office Word has a feature called Smart Art, which you’ll find under the Insert menu.  This allows you to create all kind of diagrams. Use the one that best suits your purpose. For example, you could use a circle that shows that each actor is connected. You could also add text to show what business relationship they have with each other, although this is a little tricky depending on the type of diagram you choose.

                                                           Competitors

Don’t forget to identify each type of associated actors and, where you can, the key brands – especially when they are competitors.  You do not have to name each actor in your essay…but you will mention some of them as part of your analysis.

You should place your ecosystem map where it is most appropriate in your essay.

What is an ‘actor’?

This is an entity that acts to change things in the world.  In your assignment it is a company or group or person that takes action to change the way we use the internet and the way we live work and play.

Your essay should cite academic research including journal articles, reports and books. Media articles are allowable citations but will not be weighted as highly as peer reviewed academic scholarship.

You must appropriately attribute and link all sources cited or quoted. Your essay will include a hypertext reference list, in APA style with doi (digital object identifier) numbers for journal articles, reports and other documents, where these are available.

How do I cite different kinds of source material in the essay?

Cite any publicly accessible media articles, reports and other publicly accessible documents as embedded links.  However please include the full reference in your reference list.

Cite journal articles and books that readers cannot easily access using standard academic, (author, date) in-text citation.  If you use quotes from journal articles or books include the page numbers.

Do I make my essay post public or private?

Keep your essay in draft form until it is submitted, when you can hit publish.

How do I hand this assignment in?

You will do two things. First you will post it on the class blog. That way we can access all the links that you integrate into your essay. Then you should also save a Word file version, with a screenshot of any video material included in the essay and a URL to that material listed in your story. Please upload this Word version to the Canvas assessment 3 area.