Perspective of the Public Relations Industry

One of the significant things I learned from the speakers today is the importance of building and maintaining relationships within the public relations industry. A large part of public relations revolves around developing relationships with various stakeholders. It is therefore important to maintain open communications with everyone to create a sense of trust. I support Amy’s assertion that while it’s important to be nice to people, we’re all in this industry at the end of the day and must therefore also be cautious. Another key takeaway was from Claudia who stated that the public relations industry is mostly about who you know. The people you know in the industry can be a huge advantage when it comes to landing a job-interview.
On a more personal note, I enjoyed touring Entertainment Tonight and
gaining an inside perspective of what the Public Relations industry is like on a day-to-day basis. A typical day at Entertainment Tonight starts with a meeting at 7 a.m. to discuss news and then the news pieces get assigned to different directors. The directors receive and send out pitches as well as handle special projects. Another key point mentioned by nearly all speakers is the importance of understanding the shows one is pitching. The speakers especially emphasized the role of background research in preparing a pitch. When developing a pitch, it is important to ensure that the presentation is concise and includes the most important details. Moreover, it is critical to send a pitch via email and follow up via email.
I was delighted to listen to Ginger’s experience given ...